Taste the Crunchy Side of Oatmeal this Summer with Quaker Warm & Crunchy Granola

Quaker Delivers Delicious, Wholesome Breakfast Option to Help Fuel Summertime Fun

/ PRNewswire / — Quaker Oats invites families to taste the crunchy side of oatmeal this summer with the good energy of Warm & Crunchy Granola. The first-of-its kind hot cereal delivers both the wholesome goodness of Quaker Oatmeal and the satisfying crunch of multigrain granola for a delicious breakfast experience for the whole family. When heated with milk, this cereal maintains both its crunch and its flavor.
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“Serving a breakfast of Warm & Crunchy Granola helps your family start summer mornings off right – it’s delicious, plus delivers a unique texture and satisfying crunch the whole family is sure to enjoy before heading to summertime activities,” said Joe Silverman, senior marketing director, Quaker Foods North America. “Quaker is committed to continuing to find new ways to provide busy families with breakfast options to help power them through their fast-paced lives.”

Warm & Crunchy Granola is available nationwide in three delightful flavors. With 4 grams fiber and 32 grams of whole grains, each flavor offers at least as much fiber and whole grain as a serving of traditional Instant Quaker Oatmeal1.

  • Honey Almond: delicious clusters of multigrain granola mixed with the sweet and nutty flavors of honey and almonds
  • Apple Cinnamon: multigrain granola clusters with real pieces of apple and the perfect touch of cinnamon
  • Cranberry Almond: the perfectly sweet taste of cranberries and the nutty flavor of almonds paired with hearty clusters of multigrain

Simply add milk and microwave for 25 seconds. The granola stays crunchy even after heating. Each box contains eight packages of Quaker Warm & Crunchy Granola and has a suggested retail price of $3.99.

Quaker wants to see how families are using the good energy of Warm & Crunchy Granola to help fuel their summertime fun. Snap a picture of your family bike ride or day at the swimming pool with the hashtag #QuakerUp.

For more information on Quaker products including the new Warm & Crunchy Granola, please visit www.quakeroats.com or www.Facebook.com/Quaker.

1Original Instant Quaker Oatmeal has 3 grams fiber and 27 grams of whole grains per serving. Quaker Warm & Crunchy Granola has 3.5 to 4.5 grams of fat per serving.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world’s largest consumer packaged goods companies. For more than 130 years, Quaker’s brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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CONTACTS:
Sara Scharg
Quaker Oats
312.821.2427
sara.scharg@pepsico.com

Kristen Commander
Zeno Group for Quaker Oats
310.566.2288
kristen.commander@zenogroup.com