Multimedia & Broadcast PR

Multimedia Distribution

ARC Engagement Platform Update Your Campaign Content and Enhance Your Brand

Examples of the ARC Engagement Platform:

The ARC Engagement Platform is both a landing page where your news release and multimedia assets live, as well as a fully embeddable media player that can be delivered across the internet. Hit all the bases of user interaction, social media, strategic web placement, and organic search with this powerhouse marketing tool.

How it works:

  • Your campaign assets are assembled into a branded environment – an interactive media player is embedded into a branded landing page – and distributed to thousands of media points and websites via our US1 national distribution, as well as to video portals like YouTube, Yahoo! Video, and Brightcove
  • Readers can find your campaign via organic search, where they can engage with the interactive player or share it on social media sites like Facebook, Twitter, StumbleUpon, and Delicious
  • You can include a call-to-action button, such as ‘contact for more information’ or ‘sign up for a contest’
  • Comprehensive reports get delivered to you, with metrics including impressions, click-throughs, sites where your player appeared, and web placements during your one-week campaign
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Multimedia News Release Tell Your Story Within a Landing Page Built Around Your Brand

Examples of MNR:

Build your brand online with multimedia landing page, shared via the industry's largest distribution network. The Multimedia News Release enhances your stories by adding photos, videos and other rich content that is easily shared via social media links.

How it works:

  • Your text news release and multimedia assets are distributed over our US1 national distribution, and include a customized widget or call to action to encourage readers to contact your organization
  • Your photo is displayed on the Reuters Billboard in Times Square, video footage is posted on YouTube and other video portalss with an audience over  30 million users
  • Media and consumers can get special access to download your multimedia collateral in the form of MPEG-2 files
  • Reach even more of your audience by sending an HTML email to 200 of your contacts
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