LG ELECTRONICS GIVES EXCLUSIVE
COMIC-CON VIEWING EXPERIENCE OF LEGENDARY PICTURES’ CLIPS THROUGH INNOVATIVE 3D AND HD TECHNOLOGY
Early Content From Legendary Pictures Films “Pacific Rim” and “Godzilla” Revealed on Premium TVs
SAN DIEGO, July 18, 2012 /PRNewswire/ — LG Electronics USA, keeping true to its “Life’s Good” mantra, teamed up with Legendary Pictures at Comic-Con International last week to showcase innovative HD mobile devices and CINEMA 3D Smart TVs, bringing Legendary Pictures’ movies to life for hundreds of thousands of comic-book, film and television fans.
“LG and Legendary set out to provide a thrilling entertainment experience for Comic-Con attendees,” said James Fishler, senior vice president of marketing and go-to-market operations, LG Electronics USA. “From illustrations showcasing Legendary Comics’ “The Tower Chronicles” to footage of upcoming films like “Pacific Rim” and “Godzilla,” attendees were able to get a first-hand look at crystal-clear clips on LG smartphones and TVs.”
Leading up to the event, LG Electronics and Legendary Pictures hosted “The Pass,” an opportunity for a select group of lucky fans to watch footage from upcoming film releases, hosted by esteemed talent associated with these upcoming features. Fans were asked to perform a series of tasks and, upon completion, were rewarded with a Legendary T-shirt. A small group of fans received a bonus wrapped in their shirts – a pass to one of two behind-closed doors screenings of early content of “Pacific Rim” and “Godzilla,” displayed on LG CINEMA 3D Smart TVs and LG smartphones with True HD displays. The winners also had the chance to meet Guillermo Del Toro and Gareth Edwards, the world-renowned directors of the films.
Fans visiting Legendary’s booth between July 12 and 15 were also treated to trailers of Legendary films on LG HD smartphones, including the LG Spectrum and LG Nitro, and LG CINEMA 3D Smart TVs, including LM7600 and LM6200. The innovative LG viewing platforms showcased exhilarating 3D and HD trailers, demonstrating the power of LG technology to bring a real-life, movie-theater experience into consumers’ homes and on the go.
“LG smartphones and televisions brought to life the popular characters from Legendary’s growing repertoire such as Perseus from ‘Wrath of the Titans’ and the Wolf Pack from ‘The Hangover,’ creating a surreal, up-close-and-personal viewing adventure,” Fishler said.
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Designs, features and specifications subject to change without notice. LG LED TVs are LCD TVs with LED backlighting.
For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider. 3D glasses required and sold separately.
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About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and energy solutions, all under LG’s “Life’s Good” marketing theme. LG Electronics is a 2012 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.
About Legendary Entertainment
Legendary Entertainment is a leading media company with film (Legendary Pictures), television (Legendary Television) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Legendary is building a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. Among the wholly-owned projects that Legendary Pictures is currently developing in-house are the upcoming Seventh Son, directed by Sergei Bodrov; the Jackie Robinson biopic 42; an adaptation of the phenomenally successful interactive game universe Warcraft; Godzilla, based on Toho Company’s famed character; Warren Ellis’ Gravel; and Mass Effect, based on Electronic Arts’ and BioWare’s hit videogame franchise. Upcoming Legendary releases with partner Warner Bros. include the highly anticipated Pacific Rim, as well as Hangover 3, Man of Steel, Jack the Giant Killer, 300: Battle of Artemisium, and this summer’s The Dark Knight Rises. Previous successful Legendary and Warner Bros. releases include the critically acclaimed Inception, which has been a box office smash grossing more than $823 million worldwide, as well as the global blockbusters The Hangover, Parts I and II (over $1 billion worldwide total), Clash of the Titans ($493 million worldwide), The Dark Knight ($1 billion worldwide), and 300 ($456 million worldwide). The Legendary Comics division is releasing The Tower Chronicles this fall, created by Thomas Tull and developed by Tull and Matt Wagner. For more information, please visit www.legendary.com.
LG Electronics USA
Principal Communications Group
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