There are many articles and lists on the internet telling you what you need to make a successful video. Almost unanimously, story is first on the list. Rightfully so, without story, there is nothing to inform all other aspects of a piece. Aesthetic, style, tone, pace, these are all things that are dictated by what story you are trying to tell.
Many industries have made their trade events into a city-wide spectacle. The media takes notice of annual affairs such as Comic Con in San Diego, Fashion Week in New York City, and the International Consumer Electronics Show (CES) in Las Vegas.
Whether it's one of the largest company announcements to date or a quarterly report that is about to be unveiled - having a webcast producer onsite is a lot more than syncing up slides.
An artistic image. A perfectly posed and stylized snapshot. A candid photograph that captures a memory. A picture is worth so much more than the cliched “thousand words.” But are those “thousand words” necessary when doing a video project?! The whole objective is to create motion, is it not?
The details of your campaign launch are set, the press release is written, assets decided upon and your media strategies in place - the only thing missing is a personality and a voice to tell your story. While there are some tried and true rules of engagement when searching for that perfect someone who will convey your key messages and resonate with audiences, bigger isn't always better and A-list isn't always applicable.
It may come as no surprise that news/talk radio listenership spikes during breaking news or natural disasters, such as during the 2017 hurricane season. But you may be astonished to learn that radio is still a top medium in the majority of American lives. Leaving radio off your campaign media mix, may mean missing an important opportunity to reach your target audience. Here are four reasons why you should consider adding radio to your next campaign:
Take a moment to think about what you post on social media each day. Perhaps you use Twitter, Instagram, LinkedIn or Facebook. The expectations for posts change on each platform - hashtags here, stories and filters there. Each message is tailored for the audience and channel you post it on. Are you showing the same care and attention to your PR messaging?
It’s no surprise that heading into 2018 media consumption is less about entertainment and has become more about lifestyle choices. The iGen was born with an iPhone in their hands and Millennials thrive to find quality news and entertainment sources through all media platforms. We are in a golden age of media overall, as content is available everywhere and across all devices.
You’re planning a series of radio interviews for your spokesperson—this is big, no wait.... this is huge! Radio is an outstanding medium to reach millions of listeners to effectively get your brand messages across.
MultiVu's AVOC department, is responsible for transcoding the multiple types of video files that we receive and prepare them for the platform they will be used on. Yet many people don't understand what video transcoding entails.
Talented and well-known spokesperson? Check. Compelling story and topic? Check. Pitch-perfect media alert? Check.
This summer I read a great article about a local public office finding a brilliant new solution to answering lots of the same questions. They made a list of every question they answered regularly with 'yes!'.
Have you ever “watched” something but weren’t sure why you had such a strong reaction to it? The scene was rather stark; nothing visually stimulating. Yet somehow you felt a myriad of emotions in what otherwise looked like a rather normal sequence of events. Now silence your speakers and watch the same scene again. Without the sound, is that emotional scale even remotely close?
There are presently over 50 million Hispanics living in the United States. Hispanic population growth has hit an all-time high and despite such growth beginning to slow, so has the number of Hispanics who speak Spanish at home.
With award show season in full swing, we know stars have chefs, trainers and stylists at their disposal before they walk down the red carpet. While there may not be a red carpet leading to the studio for your next satellite media tour, we can definitely help your SMT spokesperson look and feel like a star with these simple dos and don’ts!
Thousands of stories compete for the public's attention every day. It's enough to make organizations with news to share ask the same question, “What can be done to cut through the clutter to get our message out?”
All MultiVu branded landing pages include distribution of an image to the Reuters board in New York City's Times Square. Besides the “wow” factor of seeing your content on this huge display in an iconic location, this presents an opportunity to boost social engagement. Below are some examples of social media being used to boost the power of Times Square content, information on the display itself and ways to optimize your content for its Times Square appearance.
2017 was an important year for us. Not only did we launch our revamped website, we also created the Beyond Broadcast blog - a resource chock-full of information written by our team of experts from all different areas of the business. While the website was successful, the blog was a total hit! It consistently ranked the #1 most-visited section of MultiVu.com.
In the content jungle knowing the difference between a local broadcast video and a social video can be your key to survival. Formats, bitrates, window size, what does it all mean? In this post, we try to explain what your vendor is telling you when the say the dreaded words, “Broadcast Quality.” There are a few key terms to understand when exporting your video for distribution.
Data. It’s one hot topic. It’s not just for financial institutions and the tech world anymore. Behind every single industry sits a ton of data. The interesting and fun part is taking the information, making sense of it and then making it easy for clients to understand (and making it look pretty doesn’t hurt either).
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. In past years, we’ve created an animated series on Goldie the goldfish. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention. Back then, finding stats about the role online video plays in communications was still relatively nascent. We had to dig.
Co-Op Media Tours are a great way to get products and services in front of the consumers without bearing the cost of a stand-alone tour. But how can brands shine when they share the spotlight with multiple partners?
Morning TV show producers receive hundreds of email pitches and countless phone calls from PR people every day. Many producers work overnight, then produce their show, then prepare for the next day's show. By the time a producer looks at your email pitch or answers your phone call, there is very little time to consider your story.
Content marketing has evolved over time, providing brands the opportunity to reach consumers in entirely new ways. With media fragmentation growing and screens proliferating, capturing your audience’s attention has never been so easy and yet so complex.
Since its 2016 debut, Facebook Live has proven to be a valuable and innovative tool for media companies and brands to get their message out. Facebook now states that Live videos account for 20% of all videos on the platform, and Google Trends finds that it's search popularity has risen over 330% since Facebook Live's rollout.
Creativity is perceived as something that can't be taught - a spontaneous and unorganized spark that can strike at any given moment. Therefore, creativity tends to be a bit messy - full of rewrites, crumpled pieces of paper, and maybe a panic attack or two.
The interview schedule has been finalized, the set and props are ready, catering has been ordered, and now all that stands between you and your satellite media tour is a good night's rest. But what to expect that morning? And how can you prepare your talent for success?
As the way people are receiving their news has drastically changed over the past few years, social media has become a far bigger part of PR than ever before, especially when targeting certain demographics. Today, 69% of the public uses some type of social media. And as social media touches almost every aspect of our lives, marketers are looking follow their audience.
Whether it's your first time creating a Multichannel News Release (MNR) or you're a MultiVu expert, sometimes knowing where to start with your project is the hardest part. There are many moving pieces to creating a complex project like this, and it can be overwhelming for even the most experienced communication pro.