Beyond Broadcast

Strategies & Best Practices from Our Industry Experts

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#LiveVideo, #SocialMedia

5 Tips to Leverage Facebook Live for your Brand

by Dan Conboy

Since its 2016 debut, Facebook Live has proven to be a valuable and innovative tool for media companies and brands to get their message out. Facebook now states that Live videos account for 20% of all videos on the platform, and Google Trends finds that it's search popularity has risen over 330% since Facebook Live's rollout.

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3 Ways to Harness the Creative Chaos

by Jillian Breslin

Creativity is perceived as something that can't be taught - a spontaneous and unorganized spark that can strike at any given moment. Therefore, creativity tends to be a bit messy - full of rewrites, crumpled pieces of paper, and maybe a panic attack or two.

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Media Tour 101: What to expect and how to prepare the talent

by Cyd Middlesworth

The interview schedule has been finalized, the set and props are ready, catering has been ordered, and now all that stands between you and your satellite media tour is a good night's rest. But what to expect that morning? And how can you prepare your talent for success?

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4 Social Media Strategies Sure to Engage your Audience

by Stephanie Rittenhouse

As the way people are receiving their news has drastically changed over the past few years, social media has become a far bigger part of PR than ever before, especially when targeting certain demographics. Today, 69% of the public uses some type of social media.[1] And as social media touches almost every aspect of our lives, marketers are looking follow their audience.

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#Multichannel, #MNR

Multichannel News Releases - Best Practices for Your Project

by Julianna Thornberg

Whether it's your first time creating a Multichannel News Release (MNR) or you're a MultiVu expert, sometimes knowing where to start with your project is the hardest part. There are many moving pieces to creating a complex project like this, and it can be overwhelming for even the most experienced communication pro.

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Making the Most of Your Video Production Budget


Maximizing Your Budget with Media Tours

#VideoProduction, #Multichannel

Video for Integrated Campaigns: Maximizing Reach & Results across Channels


Media Tour Boot Camp: What to Know to Get Your Story on TV & Beyond


Video Production Boot Camp: What You Need to Know for Your Next Production


Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Result

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