Misinformation is everywhere, so we love that Tampax chose a Multichannel News Release to launch their new period education campaign. Partnering with a strong female comedian like Amy Schumer provided the engaging \"edu-tainment\" content, and the MNR provided multiple channels to put that content in front of journalists and consumer audiences alike.

When their Period Education Survey revealed there is a significant knowledge gap when it comes to periods and tampons, Tampax knew they needed to start a conversation. Housing educational resources and content that is adapted for social audiences on one branded landing page was the perfect way to start a dialogue. Tampax used their MNR to spread the word on social channels with the hashtag #TimeToTampax and showcased hilarious, easy-to-share videos full of information speaking directly to the audience they care about. The campaign even included Snapchat, with a custom lens that lets people put themselves in a tampon costume.