Dos & Don’ts: Helping Your Spokesperson Plan Their SMT Attire
With award show season in full swing, we know stars have chefs, trainers and stylists at their disposal before they walk down the red carpet. While there may not be a red carpet leading to the studio for your next satellite media tour, we can definitely help your SMT spokesperson look and feel like a star with these simple dos and don’ts!
DO wear something that makes YOU feel good. If you have a favorite piece from your wardrobe that’s “business casual” or jives with the theme of the SMT, go with it! Classic and timeless pieces are going to make you look and feel your best. We often find that blues, greens, grays and earth tones all work great for video.
DON’T wear clothing with tight stripes, busy checks, or loud plaids. These patterns tend to strobe on camera – and we don’t want anything distracting from your messaging. Gentlemen, the strobing effect goes for ties too!
DO wear items that fit – you don’t want to be tugging at your clothes mid-interview. Since SMTs typically last 4 hours, keep in mind what might become uncomfortable throughout the shoot.
DON’T overdress with thick fabrics or heavy layers. The studio lights can get warm so make sure to wear breathable fabrics that keep you comfortable throughout the interviews.
DO style your hair back from your face to avoid shadows and bothersome locks. Before the tour, we’ll have a makeup artist at the studio to apply makeup and set you with hairspray. The MUA will also help with touch-ups between interviews.
DON’T wear jewelry that is reflective or “jingly.” Layers of bracelets can be very stylish and long earrings might look great, but the noise can be distracting. It’s best to avoid these items so they don’t brush up against your microphone or jingle too much on camera.
DO angle the lenses of your glasses down a bit by tipping the bows up off your ears slightly. This should help to reduce glare from lights.
DON’T forget that we’ll accessorize you with a microphone and IFB (an earpiece) in order to conduct the interviews. You’ll get a chance to rehearse with these items before the tour and our producer will make sure you’re comfortable.
DO enjoy yourself! Your body language speaks just as loudly as the words in your messaging. Speak naturally (and clearly) so your personality and enthusiasm for the topic can come across on camera.
No one wants to land on the worst-dressed list – get a good night’s sleep, keep these tips in mind, and have a great time during your next satellite media tour. By following these dos and don’ts, your SMT spokesperson will look and feel like a star!
ABOUT THE EXPERT: Lindsay Hohl
Lindsay is a Broadcast Project Manager at MultiVu, a Cision company. Starting in PR Newswire’s Cleveland office, Lindsay was part of the customer service team, then the sales team before transitioning to MultiVu. Now seasoned in all things broadcast, Lindsay manages projects for a variety of clients across the country and assists with new-hire training in Cleveland.
Lindsay holds a B.A. in Communications and Journalism from Miami University. When she has free time, Lindsay’s home with her husband, daughter and Golden Retriever, or training for road races as her goal is to complete 50 half or full marathons before she turns 50.
MultiVu, a Cision/PR Newswire division, produces and places compelling content strategically across multiple channels globally to deliver targeted results and drive desired engagement. Created in 2002 from network news veterans and media relations professionals, MultiVu has grown into a content creation and media strategy company, leading in the broadcast communications industry. More information can be found on www.multivu.com.