Just when you think Local Radio & TV News is a Dying Medium…They reel you back in!
The world has never been more connected; consumers have an insatiable content habit with unlimited options. Facebook, Snapchat, Instagram, Live Streaming, it’s easy to get tunnel vision, but contrary to popular belief, local TV and radio news remains Americans’ top media options. According to Nielsen Media Research in first-quarter 2018, the average American adult spent 4 hours and 10 minutes per day with live TV. That’s up more than 30 minutes from mid-2017. The overall audience for terrestrial radio – which includes all formats, not just news – has been around 90% for the past nine years, according to Nielsen Media Research data published by the Radio Advertising Bureau that looked at Americans ages 12 and older who listen in a given week.
According to Nielsen Media Research in first-quarter 2018, the average American adult spent 4 hours and 10 minutes per day with live TV.
News, sports and weather programming are staples that just about everyone pays attention to at both a national and a local level. However, despite the rise of 24-hour news offerings, a Nielsen analysis last year found that local news reaches more adults than both national and cable news.
American adults spend over 11 hours per day listening to, watching, reading or generally interacting with media. Live and time-shifted DVR viewing, and radio have remained consistent over the measured quarters–a testament to the relative stability of these cornerstone media platforms. Radio alone reaches 92% of adults on a weekly basis; while live and time-shifted TV has a weekly reach of 88% -- proving once again that while we have a ton of options to get our news and information, Americans still turn that knob on the radio and click that TV remote.
ABOUT THE EXPERT: Alyson Heller
Alyson is a hard-working PR professional with 20 years’ experience under her belt. A graduate of Rider University, she has worked with numerous high-profile clients on getting them the ROI their brand deserves. Outside the office, her kids, the beach and heavy metal music are her passions.
MultiVu, a Cision/PR Newswire division, produces and places compelling content strategically across multiple channels globally to deliver targeted results and drive desired engagement. Created in 2002 from network news veterans and media relations professionals, MultiVu has grown into a content creation and media strategy company, leading in the broadcast communications industry. More information can be found on www.multivu.com.