Hey, Marketers… Are You Listening?
It’s Us, Your Customers.

Let’s face it: it’s hard being a customer. Marketing teams are constantly sending out emails, posting on social media, and running digital ads. Looking at my inbox right now, I have over 1,000 unopened emails from some of the brands that I follow, and ~350 emails from social networks telling me that people I know have updated their pages (don’t @ me). I’m sure some of you are in the same boat, and with all that “talking at” us, it’s no wonder content fatigue is on the rise. And so I ask you marketers out there: Is your marketing plan driven by your own internal benchmarks or driven by what your clients want from you? If the former, consider adding interactive content to your repertoire.

Interactive content can help you bridge the gap between what you need to say and what your clients want to hear. For simple questions or issues, 68% of customers would rather navigate through information on their own¹. Building a great interactive experience with meaningful content can help combat content fatigue by letting your customers set their own path through your content.

Interested in interactive content but not sure how to create it? MultiVu’s new Catalyst service can help! We’ll help you put the focus back on the customer by transforming static content into an interactive experience. Our reporting will show you the touchpoints for all actions taken, giving you a better idea of what your audiences found interesting and providing a roadmap of what content you should focus on later.

What kinds of experiences can you create?

We can provide a custom solution for all your needs and build it for any of your audiences, regardless of where they are within the buyer content journey.

Awareness Stage – Customers are interested in learning more about your topic or product but are unsure if there’s something they may want to further explore. Solutions for this stage would be lookbooks/ebooks and infographics.

Multichannel News Releases are a great solution for this stage as well, and work even better when paired with solutions from later funnels. Click here to see an example of an MNR + quiz.

Consideration Stage – Customers have identified a need for your product, service, or information that your content solves. Solutions for customers in this stage include interactive white papers, assessments, and quizzes.

Decision Stage – Customers have decided to act on the need identified in earlier stages and are actively looking for options within your products and services. Solutions include: solutions finders, resource libraries, and calculators.

Where do I begin?

If you’re interested in learning more about incorporating interactive content with your next campaign but are unsure what that content should be, take our quick assessment. After just three questions, we’ll show you a few ideas for what would work best for you. Remember that the goal is to create an experience that is right for your consumer and your content, so it’s going to be a unique process for you, as well. When you’re ready to take action on your suggestions, get in touch and we’ll work with you to make it a reality.

¹Salesforce’s 2019 State of the Connected Customer Report

ABOUT THE EXPERT: Rebecca Cuffley-Wagner

Since graduating from UCLA in 2009, Rebecca has worked in sales, marketing, operations, and product management. Rebecca started her career at MultiVu with the Online Services team and is now the Product Manager for many of our digital marketing services.

Off the clock, Rebecca enjoys playing video and board games, binging Netflix shows, and learning the cello.