Available Now: MultiVu's August 2020 Editorial Calendar
As we navigate the longer-term ramifications of COVID-19, we may find ourselves looking for innovative ways to drive traffic to our businesses, build brand recognition, and reach our consumers with authentic and effective solutions. This month’s editorial calendar is curated to support you in building better relationships with your target audience.
- National Friendship Day (August 2, 2020)
- Idea: National Friendship Day is a perfect opportunity to celebrate the family we’ve chosen for ourselves and the positive impact they’ve had on our lives. MultiVu can help your team launch a social campaign that encourages others to share their stories of friendship and community during COVID-19, or we can produce a share-worthy video that showcases how your company cultivates and celebrates authentic friendships!
- National Work-Like-a-Dog Day (August 5, 2020)
- Idea: National Work-Like-a-Dog Day celebrates peers and coworkers who work tirelessly in their roles. Engage our digital content team to build interactive or static content to showcase how your company appreciates its workers. It can even be a chance to put a spotlight on a star employee(s) and share an inspiring story(ies)!
- Back-to-School Month
- Idea: The school year looks very different this fall for all students from Pre-K to college. We can still find ways to equip students with the tools and skills necessary for a successful academic year, whether that’s socially distanced at school, virtually from home, or homeschooling. A Virtual Media Tour (VMT) is a great opportunity to share important back-to-school tips that help families get ready for what may look like a very different return to school. We can bring in a spokesperson or influencer who can speak to best practices for the school year and/or share how your company is supporting students as they begin a new grade in a new learning environment.
- National Wellness Month
- Idea: Many have found creative ways to get outdoors, get their steps in, try a new meditation app, or work towards their fitness or health goals during quarantine. National Wellness Month is a great opportunity to keep the momentum going or even find a new goal to work towards for the month. This August is a chance to unite employees – whether in the office or working from home – and provide resources, competitions, or ideas for staying well. MultiVu can help you create a shareable quiz to give employees ideas for working out from home, trying new recipes, or de-stressing, depending on what the quiz reveals they most need. Alternately, we can produce a Virtual Media Tour (VMT) with a wellness professional, who can share tangible ways to stay well from home.
Any of these topics have a wide variety of strategic solutions available for PR/comms and marketing experts – solutions like Virtual or Radio Media Tours, digital and interactive content, influencer campaigns, PSAs, webcasting, and video production (live or animated). View the calendar below for the full list of special days and month-long events to inspire your August campaigns. Want more flexibility with your marcomms budget? Ask us about a subscription!
2020 Editorial Calendar
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MultiVu is the strategic team at Cision dedicated to the creation and targeted distribution of creative content. Our award-winning diverse pool of industry-leading talent are extremely passionate about partnering with our clients, bringing best-in-class stories and concepts to life, and getting those stories to the audiences who want to experience them most. To start crafting your story, visit us online at www.multivu.com.