You're Invited: Reinventing Your Media Strategy for the Virtual World

Whether with shifting social campaigns, editorial calendars, or overall media strategy, 2020 has shown us the importance of adapting quickly. As our industry has felt the impact of changes this year, our clients came to us with similar challenges: how could they pivot their media strategy and leverage solutions that were entirely virtual?

We, like our clients, had to rethink our services and solutions to fit into 2020's need for innovative virtual space. Several of our clients have had success with these adapted marcomms initiatives. We wanted to talk to some of them about their experience and share that with a broader audience as we continue the conversation about pivoting media strategy for the current landscape. We've teamed up with our parent company, Cision, for a webinar we're calling Reinventing Your Media Strategy for the Virtual World. We invite you to join us on Oct. 1, 2020 at 2:00 PM EDT alongside USO's Gayle Fishel and The HON Company's Ben Daufeldt to discuss how their organizations adapted their media strategies this year.

Both thought leaders will share how their industry has been affected and the adjustments they made as a result. Some goals still haven't changed – such as maximizing brand reach, building client relationships, and targeting key demographics – so hearing how these two organizations have made virtual options work as a part of a broader marcomms strategy is a conversation that we hope you'll find value in hearing.

This will be a conversation you won't want to miss, especially if you're still navigating changes and looking ahead to 2021 with the need for adaptive strategy. Virtual solutions will continue to be critical for the foreseeable future, and we can continue learning from each other.

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