Share the Spotlight Without Sacrificing Your Audience in Q4
How can brands shine under a shared media spotlight by splitting the time – and bill – with other brands? A Co-Op Media Tour is often the answer to fulfill the need to showcase product launches, announcements, and awareness campaigns on a limited budget. With so many tour topics to choose from, how can you ensure you’re participating in one that can appropriately deliver brand messages and reach the right audience?
- Choose the Right Spokesperson: A nutritionist for a tour about healthy eating? A lifestyle expert who is also a mom discussing back-to-school essentials during COVID-19? Make sure you’re working with the right talent who will seamlessly deliver your main messages. MultiVu regularly organizes Co-Op tours around a timely theme and works with a spokesperson, who will share messaging in a way that is appealing to stations and relatable to viewers. The list of upcoming Co-Op tours below gives a preview of the SMEs and themes coming up that might be a timely fit for your next campaign.
- Get the Right Bang for Your Buck Without Compromising the Message: On average, 15 to 25 local and national television, radio, and internet stations across the country will broadcast each of these segments during their newscasts. Participation is limited to four sponsors per Co-Op and is determined based on availability and the news value of your message. Reaching out to a Hispanic audience? No problem. Bilingual Co-Ops help to expand reach and ensure you’re targeting your message to your audience. Full information is available for General and Bilingual tours.
- Co-Ops During COVID-19?: With media tours going virtual, spokespeople have risen up to the challenge. They’ve adapted by creating sets in their living rooms, kitchens, and backyards. MultiVu’s production team works closely with speakers to ensure the set incorporates the full suite of products, it’s well-lit, and the audio is sound. Can’t ship it? B-roll can be rolled in to showcase any product. To learn more about what to expect from Co-Ops, read this blog here.
Because some coordination is required for a multi-brand event, and in order to give our media relations team as much time as possible to pitch the story, deadlines for signing up for tours are one month prior to the Co-Op date. Please keep this in mind when considering participating.
Please take a look at these upcoming tour deadlines for the remainder of 2020 and then let us know if you’d like to participate or have questions.
Upcoming Co-Op Media Tour Deadlines:
| Title | Spokesperson | Tour Description | Tour Date | Sign Up By | Tour Type |
|---|---|---|---|---|---|
| Automotive Round-up – Bilingual | Micah Muzio, Managing Editor, Video at Kelley Blue Book and Jaime Florez, Director and host of Sobre Ruedas | Our national automotive experts will give the latest information about the newest cars on the market, finding the right model for you and how to safely get one in your garage. | Nov ‘20 | Oct ‘20 | Bilingual |
| Stress-Free Thanksgiving Celebration | Brooke Parkhurst, Lifestyle & Entertaining Expert | If you aren’t well-prepared for the holidays, you can find yourself overwhelmed before the festivities have even begun. Believe it or not, the holidays can be stress-free! Our expert will share tips on how to get started. | Nov 9th or 10th, 2020 | Oct 9th '20 | General |
| Holiday Gifting 101 | Andrew Krasny, Gift Giving Expert | Our nationally recognized gift expert has great gift ideas to help stretch your holiday dollar, from the latest trends in gift giving to how to shop on a budget. | Nov 30th or Dec 1st '20 | Oct 31st '20 | General |
| Savvy Holiday Travel | Mikela Mallozzi, Travel Expert | The holidays are almost upon us, which inevitably means travel! But, traveling during the current pandemic can be difficult to navigate and cause anxiety for some families. Our national travel expert will share trips on smart solutions and how to be a savvy traveler this holiday season! | Late Nov or Early Dec '20 | Late Oct '20 | General |
| Holiday Hacks - Surviving the Season | Ceci Carmichael, Lifestyle & Entertaining Expert | Between the family functions, office get-togethers, and searching for that perfect gift, it’s easy to feel overwhelmed. Our nationally recognized lifestyle expert has tips to ensure your holiday season goes smoothly from entertaining to gifting and everything in between. | Dec 8th ‘20 | Nov 8th ‘20 | General |
| Winterize Your Beauty | Carmen Ordonez or Emily Loftiss, Beauty Experts | It’s time to say goodbye to bronzer and beach waves and hello to moisturizer and lip balm. Cold weather can make it difficult to look your best, but have no fear - our beauty experts are here to give you all the best tips and tricks to be bold and beat the cold. | Dec ‘20 | Nov ‘20 | General |
| New Year’s Tech Trends | Todd Townsend or Scott Steinberg, Tech Experts | Tech innovations are constantly evolving and growing at a rapid pace. With so many now working and learning from home, 2021 is sure to unveil exciting consumer electronics trends. Our industry experts will preview the latest in tech and consumer gadgets and trends for the New Year! | Early Jan ‘21 | Early Dec ‘20 | General |
| New Year, New You | Amanda Mushro or Dawn Del Russo, Lifestyle and Beauty Experts | Holiday meals and desserts have come and gone, but the pounds and fatigue remain. It’s time to kick off the new year by making those 2019 resolutions and sticking to them! Our nationally recognized lifestyle and beauty expert will give you the latest tips and trends for an energetic, more refreshed and beautiful New You. | Early Jan ‘21 | Early Dec ‘20 | General |
About MultiVu
MultiVu is the strategic team at Cision dedicated to the creation and targeted distribution of creative content. Our award-winning diverse pool of industry-leading talent are extremely passionate about partnering with our clients, bringing best-in-class stories and concepts to life, and getting those stories to the audiences who want to experience them most. To start crafting your story, visit us online at www.multivu.com.
