Strategies & Best Practices from Our Industry Experts
The COVID-19 pandemic undoubtedly affected businesses across the board. We went from conference rooms to our living rooms and had to get acquainted with working with our teams remotely on a full-time basis. In March, the traditional studio set-up for Satellite Media Tours came to a grinding halt, and we embarked upon what may be the future of broadcast – the virtual revolution.Read more
November brings with it time to slow down and be thankful for the friends and family in our lives. With the holidays centering around gratitude, this month is the perfect opportunity to bring joy to your audience while rounding out your end-of-year marcomms strategy.Read more
On Thursday, Oct. 1, 2020, Cision's MultiVu hosted a webinar, "Reinventing Your Media Strategy for the Virtual World." We quickly contextualized the discussion around 2020 and how its impacts have created the need for most of us to adapt to socially distanced and virtual strategies. Here at MultiVu, we can relate! Near the beginning of COVID-19, our clients were asking us about virtual options. One of our biggest shifts was taking Satellite Media Tours – normally an in-studio, full-scale production with producers, camera folks, catering, make-up, you name it – and switching to virtual production, recording, and interviewing. We wanted to know how others had been affected by the events of 2020.Read more
Whether with shifting social campaigns, editorial calendars, or overall media strategy, 2020 has shown us the importance of adapting quickly. As our industry has felt the impact of changes this year, our clients came to us with similar challenges: how could they pivot their media strategy and leverage solutions that were entirely virtual?Read more
The Summit Creative Awards unveiled its 2020 winners, honoring MultiVu with seven awards. This prestigious international advertising competition recognizes creative achievements from small to mid-size advertising agencies. From more than 4,100 submissions across 27 countries, MultiVu received accolades in the following major categories:Read more
With Q4 just around the corner, there is no better time to finish planning the rest of your 2020 marcomms strategy and finish the year strong. With our creative teams and versatile services at your disposal, we can take your content and strategy to the next level and build a strong foundation for 2021!Read more
How can brands shine under a shared media spotlight by splitting the time – and bill – with other brands? A Co-Op Media Tour is often the answer to fulfill the need to showcase product launches, announcements, and awareness campaigns on a limited budget. With so many tour topics to choose from, how can you ensure you’re participating in one that can appropriately deliver brand messages and reach the right audience?Read more
Fill in the blank, take your pick; production has halted due to a technical issue. This is a dreaded situation anytime, but now that we’re all physically removed from one another, this can be more frustrating than before. How do we avoid these potentially costly setbacks when we’re trying to function as efficiently as possible in a virtual environment? Here are some best practices to help your team be as ready as possible for that remote shoot.Read more
As we get ready for all things pumpkin spice and watching the leaves change color, the fall brings with it many new marcomms opportunities. From social campaigns to production capabilities, infographics, and more, we have your content covered!Read more
Misinformation is everywhere, so we love that Tampax chose a Multichannel News Release to launch their new period education campaign. Partnering with a strong female comedian like Amy Schumer provided the engaging “edu-tainment” content, and the MNR provided multiple channels to put that content in front of journalists and consumer audiences alike.Read more
Digital content is a powerful and impactful tool - especially when it comes to mastering the nuances and intricacies of the ever-evolving initiatives within PR, Comms and Marketing. Our new Digital Content Studio gives agencies and brands access to a full suite of microsite creation capabilities that enables them to quickly create, optimize, and distribute carefully curated digital content.Read more
As we navigate the longer-term ramifications of COVID-19, we may find ourselves looking for innovative ways to drive traffic to our businesses, build brand recognition, and reach our consumers with authentic and effective solutions. This month’s editorial calendar is curated to support you in building better relationships with your target audience.Read more
Wow, last quarter's earnings was A LOT – working from home, scavenging the streets for toilet paper and hand sanitizer, feeling pressured to binge watch Tiger King… We heard the word 'unprecedented' on so many calls, we discussed making it a drinking game. (We didn't, I swear!) Earnings day is tense enough already; the external chaos certainly does not help. Now that the reporting of next quarter's earnings is starting, we get to do it all over again. (I'm still not going to watch Tiger King.)Read more
Here at MultiVu, we are comprised of several teams who handle different kinds of important projects: building and distributing MNRs, booking and producing Media Tours, prepping and monitoring webcasts and teleconferences, strategizing and collaborating with partners, amplifying content…we could go on.Read more
There is no doubt that this year’s summer months and vacations will require a little more creativity as we adjust to the long-lasting effects of social distancing. As we rise to the occasion and find ways to celebrate holidays and warmer weather (yay, finally!), we will also need to be innovative and strategic in our approach to best support both clients and consumers alike.Read more
After the events of the past few months, many of us can’t help but feel a seismic shift in the work we do and the industry in which we operate. While our efforts continue to center around sensitivity, adaptation, and sharing resources, we are starting to see what life may look like on the other side – particularly for communications and marketing professionals.Read more
As social distancing and stay-in-place orders start to lift in various states, this month’s editorial calendar snapshot has been created with safety measures in mind, while still supporting businesses with innovative solutions, targeted content, and unique strategies.Read more
I don't need to tell you how COVID-19 has changed corporate business processes, goals, and strategies. But what I can tell you is how MultiVu has helped our subscription partners through the uncertainty of this time by providing visibility for COVID-19 response efforts, fast executions, and stability through the storm.Read more
I, like many New Yorkers, have found myself looking forward to the Governor's daily press conferences. They give me a sense of calm and routine in this new, bizarre world…that and the grilled cheese I'm usually eating while I watch.Read more
ICYMI, MultiVu recently announced the launch of a new proprietary reporting platform, MultiVu Dashboard. 🌟 We know that there's still a lot going on with this global pandemic, but we also know that this new platform will be a game-changer, and we couldn't wait any longer to roll it out.Read more
When the shelter-at-home orders came down in mid-March, I had the same reaction much of the rest of you did: I wondered how the heck I was going to handle a full-time job and homeschooling my kids while simultaneously keeping the stress and anxiety at bay.Read more
Public companies report their earnings performance to their shareholders on a quarterly basis – generally in January, April, July, and October. These quarterly reports can have a great effect on the company’s stock price. According to Investopedia.com, they can cause investors to…Read more
Working from home has required empathy, innovation, and perseverance, and we have seen some thoughtful content as a result. Even if our contributions live mostly within a digital space for the time being, it is helpful to connect virtually and keep our voices in the conversation.Read more
In times of crisis, people come together in many ways. Currently, nurses and doctors are on the front lines and persevering through long shifts. Federal and State agencies are offering relief and emergency support. Businesses are donating services and springing into action to meet the needs of their employees and customers. All of us are looking for ways to help our community of friends, family, and neighbors.Read more
It's been one month since the COVID-19 outbreak was declared a national emergency in the U.S. One month of most Americans (in)voluntarily sheltering at home. Networks are seeing significant increases in online traffic, and a shift in streaming and social behaviors.Read more
As COVID-19 changes the way we live, work, and interact with others, it also changes the way we communicate. Overnight our ‘normal’ went from broadcast-quality Satellite Media Tours in a production facility or remote location staffed with a network of technical personnel integral to pulling off thirty back-to-back interviews within a four-hour window…to going virtual.Read more
For nearly twenty years, businesses have trusted MultiVu to help them tell their stories to the world. Today, during an unprecedented time in our nation, we are working together to ensure clients have what they need to keep sharing their critical messaging.Read more
The coronavirus outbreak has launched the largest work-from-home initiative we’ve seen in recent history. Despite social distancing, corporate communication is still essential to keeping employees, the media, and customers updated on how your company is responding to events as they unfold.Read more
This month's look at the calendar has been specifically centered around virtual communication in a work-from-home, social distancing, and/or shelter-in-place environment. If you need help with your crisis communications approach to strategic content, please reach out to us, and we can collaborate.Read more
At MultiVu, the health and safety of our clients and colleagues is our first priority. We understand the uncertainty you may be facing surrounding upcoming events in the wake of COVID-19 (novel coronavirus), and we are dedicated to providing the same level of support and strategic resources should you need them.Read more
Have you ever wished for a burgerless burger? Or for hot yoga in a pretzel shop? How about glasses with built-in survival tools? For a minute on April 1st, you might think your wildest dreams have come true. And then you remember… it's April Fools' Day.Read more
My job as a Web Designer is to set up the overall structure and layout of your MNR, process and adjust your content and other assets, tweaking colors and fonts, and any other custom requests. Along with web design, I use graphic design to optimize your images and create custom banners and other design assets that accentuate your brand.Read more
Check out Part 2 of Biosector 2 media specialist Alyssa Bleiberg's video series on LinkedIn. In this second installment, Alyssa continues the conversation with Risa Chuang, Director of Media Relations at MultiVu, and looks at the different ways the changing media landscape impacts healthcare media relations. Listen as they discuss strategies on how to pitch interview segments with branded pharmaceutical mentions to ensure they air, the importance of supporting visuals, and the emergence and popularity of podcasts and radio.Read more
Last year, B2's media specialist Alyssa Bleiberg kicked off a video series on LinkedIn that looks at different ways the changing media landscape impacts their approach to healthcare media relations. After many years of partnering with MultiVu on satellite media tours and other earned media tactics, Alyssa and B2 decided to check in with the experts for a more in-depth look on what's happening in media today.Read more
Lead March in like a LION this year by keeping your brand’s voice strong and on-topic. We’ve put together an editorial calendar to help you leverage events, holidays, and awareness topics specific to the month of March -- and included some ideas about how those can translate into strategic content.Read more
In today's highly connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their social networks. People are constantly sharing advice and information about the brands and trends they're interested in, and individuals with engaged followings can have a tremendous amount of influence over their audience.Read more
Raynaud's Association announced the start of Raynaud's Awareness Month with a Multichannel News Release (MNR) featuring an interactive quiz for readers to determine if they could have a common, yet relatively unknown syndrome called Raynaud's Phenomenon. The combination of the MNR and the Catalyst interactive quiz garnered so much engagement from readers that MultiVu published a success story highlighting this interactive element.Read more
Let's face it: it's hard being a customer. Marketing teams are constantly sending out emails, posting on social media, and running digital ads. Looking at my inbox right now, I have over 1,000 unopened emails from some of the brands that I follow, and ~350 emails from social networks telling me that people I know have updated their pages (don't @ me).Read more
I've been managing investor relations services for…much longer than I care to think about. If my career at PR Newswire/MultiVu were a human they could legally vote, be drafted into the military and legally buy alcohol ( in Canada, but still! ). Yikes.Read more
Everything we do is with the goal of providing you with the services you need when you need them the most. With that in mind, we used our Beyond Broadcast blog to post best practices in the industry paired with thought leadership from top minds at MultiVu. Curious to see everyone's favorite blog posts this year? Here are our top 5 most-viewed blogs of 2019:Read more
Holiday festivities can make it hard to focus on achieving your end-of-year goals. Here's a cheat sheet for staying organized this seasonRead more
The familiar saying “out with the old and in with the new” became popular in our vernacular in 1976. This rings true with the phasing out of analog phone lines. Although they have served their purpose, the upkeep costs and reliability of this technology make it no longer an option for businesses and even residential homes.Read more
There may still be a few weeks left to 2019, but it is never too early to start planning for 2020. While you don’t need to map out every campaign, creating an outline, a timeline, and a budget for the upcoming year is imperative. With 2020 being an election year, timing is key when it comes to planning out your satellite media tours (SMTs).Read more
Success of a public service announcement (PSA) campaign is due to broadcasters’ goodwill and support for your mission. Before the message can be aired to an audience, you must first advocate your cause to the media gatekeepers.Read more
Hashtags--we see them everywhere on social media, from tweets to Instagram posts! They have become such a popular term in our modern-day culture that the word “hashtag” was officially added to the Merriam-Webster Dictionary in 2014. Adding a hashtag to your post allows it to become discoverable and searchable.Read more
It's that time of year again - when Nielsen Media Research updates the DMA rankings. A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define television and radio markets.Read more
We've told you how much video content can increase engagement in your message: Embedding Video in your Webcast Slides: Icing on the Cake. But you don't want to just slap any old video up there, do you? Here are some tips to make the most of your embedded video.Read more
Sponsored by… produced for… brought to you by… paid by… – these are all forms of station disclosures seen as part of TV interviews in satellite media tours that leave many viewers scratching their heads. When it comes to disclosing sponsored content, it can be confusing for brands, agencies and viewers alike.Read more
These are five tricks I have learned from my various misadventures in music, event, and portrait photography. They are by no means rules, but simply five things that seem to work most of the time.Read more
With sometimes dizzying news cycles and continual breaking news coverage, navigating today's media landscape can be tricky for PR professionals.Read more
Fashion is easy to label: vintage, business casual, ethnic, goth. The list goes on and on. Animations are the same way. And like a fashion statement, not everyone is going to agree on which looks best. Here's a quick overview of the various styles out there.Read more
In 2018, U.S. businesses planned to attend approximately 12 national trade shows and 23 regional events. Consumer packaged goods (CPG) brands introduced 187 new meal-kit products into the market. And if corporate giving was anything like it was in 2017, companies may have raised around $20 billion for charity.Read more
Once in a while, things get personal at work. Life came full circle for me when MultiVu was asked to design and publish a branded landing page for Levine Children’s Hospital (LCH) – a place that’s like a second home to my family – to announce for the tenth consecutive year its recognition as one of the best places to care for children in the nation by U.S. News & World Report.Read more
In February 2019, part of MultiVu's Creative team traveled to Theewaterskloof Dam in Cape Town, South Africa, armed with 12 crew members and 2 Arri Amira cameras.
The panel featured members from Spectrum Science Public Relations and MultiVu's Healthcare PR Tacticians. They discussed strategies and approaches around branded and unbranded campaigns and what happens when there's a black box warning.
Imagine this - you're walking down the street on your way to work and you see a Starbucks cup in the trash. The cup and iconic logo send an irresistible feeling down your throat that makes you instantly crave coffee. That feeling you just had -that's brand identity.
On a recent Spring morning at MultiVu's Manhattan headquarters on the 19th floor of the American Express Tower, a panel of communications luminaries assembled. They were there to speak to industry leaders about creative content production. Breakfast was served, acquaintances made, and then we dove in.
If a picture is worth a thousand words, how many words can a video be worth? According
to a study done by James McQuivey of Forrestor, exactly 1.8 million
For anyone looking to include social media in an overall campaign, it’s interesting to understand behavioral patterns of potential consumers. This infographic shows a comparison of the last two years – with some interesting shifts in how people are choosing to spend their time online.
Public relations and communications teams face a recurring and persistent challenge – they must not only find a way to cost effectively build an online newsroom, but they also must create something their team will be able to efficiently manage and augment on an ongoing basis as their needs change to the demands of the business.
We all know the importance of the creative brief for great content, but did you know that a distribution brief is equally important?
The versatility of a company like MultiVu is beyond compare and far surpassed my initial expectations this past summer. While my title was Marketing Coordinator intern, my experiences were not confined to one department or a desk.
People tend to form friendships and other forms of interpersonal relationships with people who they interact with frequently. We’re more likely to form a connection with those who we see often in our daily lives because constant exposure can lead to increased trust.
Ever heard the phrase, “Go big or go home?” Reportedly, it's a military expression used by pilots when exposing an aircraft to increase the probability of a direct hit when bombing a target. If you don't “go big” and “go home,” you've chickened out.
Throughout 2018, the Beyond Broadcast blog has been wholly dedicated to bringing you the top advice from our industry experts. Covering topics like over-branding of SMTs to best practices for press releases - our weekly blogs helped propel our clients' marketing and PR campaigns to even greater heights this year. While every post was valuable, a select few rose to the top to claim the distinction of “most visited” blog posts of 2018.
Producing high-quality content - and delivering it to a specific audience - is difficult. Whether your target audience is a customer, investor or journalist, you are competing against so much noise out there - from long headline queues at 8 a.m. Eastern to instant public reactions on Twitter.
Overbranding; it’s the best way to sabotage what would otherwise be a successful satellite media tour. Stations are growing increasingly sensitive to segment branding and we must keep those sensitivities in mind when executing an SMT.
Whether it be a moon roof, pull down television or a push button start, everyone loves the upgrades available with new cars. Customers often ask themselves the same two questions when purchasing car upgrades as they do when purchasing a webcast upgrade, “Do I really need it?” and “Is it worth the price?”
The world has never been more connected; consumers have an insatiable content habit with unlimited options. Facebook, Snapchat, Instagram, Live Streaming, it’s easy to get tunnel vision, but contrary to popular belief, local TV and radio news remains Americans’ top media options.
The world has never been more connected; consumers have an insatiable content habit with unlimited options. Facebook, Snapchat, Instagram, Live Streaming, it’s easy to get tunnel vision, but contrary to popular belief, local TV and radio news remains Americans’ top media options.
Putting it simply, public companies report their earnings performance to their shareholders on a quarterly basis. Shareholders are eager to hear about the financial health of the companies in which they are investing their money.
Been tasked to send out a video or radio spot to the public to raise awareness? Great. As you pour over all your paid advertising options, consider for a moment if you might have a Public Service Announcement (PSA) on your hands. After all, PSAs have the potential to maximize your message’s reach by receiving more airings than paid placements.
We have a lot of services and technical terms we like to throw around at MultiVu, so it’s only natural their acronyms have become commonplace. Here’s a guide to some of our most used industry acronyms so you stay in the know:
When it comes to social media, Instagram is the place to be. There are currently over 800 million Instagram users and around 48% of brands have an Instagram presence. If Social Media Week taught me anything, it was that Instagram is the social media platform that is in it for the long haul. If you're tasked with creating or rebranding your company's Instagram presence like I currently am, follow these simple steps to create a feed that is both informative and tells a story.
There are many articles and lists on the internet telling you what you need to make a successful video. Almost unanimously, story is first on the list. Rightfully so, without story, there is nothing to inform all other aspects of a piece. Aesthetic, style, tone, pace, these are all things that are dictated by what story you are trying to tell.
Many industries have made their trade events into a city-wide spectacle. The media takes notice of annual affairs such as Comic Con in San Diego, Fashion Week in New York City, and the International Consumer Electronics Show (CES) in Las Vegas.
Whether it's one of the largest company announcements to date or a quarterly report that is about to be unveiled - having a webcast producer onsite is a lot more than syncing up slides.
An artistic image. A perfectly posed and stylized snapshot. A candid photograph that captures a memory. A picture is worth so much more than the cliched “thousand words.” But are those “thousand words” necessary when doing a video project?! The whole objective is to create motion, is it not?
The details of your campaign launch are set, the press release is written, assets decided upon and your media strategies in place - the only thing missing is a personality and a voice to tell your story. While there are some tried and true rules of engagement when searching for that perfect someone who will convey your key messages and resonate with audiences, bigger isn't always better and A-list isn't always applicable.
It may come as no surprise that news/talk radio listenership spikes during breaking news or natural disasters, such as during the 2017 hurricane season. But you may be astonished to learn that radio is still a top medium in the majority of American lives. Leaving radio off your campaign media mix, may mean missing an important opportunity to reach your target audience. Here are four reasons why you should consider adding radio to your next campaign:
Take a moment to think about what you post on social media each day. Perhaps you use Twitter, Instagram, LinkedIn or Facebook. The expectations for posts change on each platform - hashtags here, stories and filters there. Each message is tailored for the audience and channel you post it on. Are you showing the same care and attention to your PR messaging?
It’s no surprise that heading into 2018 media consumption is less about entertainment and has become more about lifestyle choices. The iGen was born with an iPhone in their hands and Millennials thrive to find quality news and entertainment sources through all media platforms. We are in a golden age of media overall, as content is available everywhere and across all devices.
You’re planning a series of radio interviews for your spokesperson—this is big, no wait.... this is huge! Radio is an outstanding medium to reach millions of listeners to effectively get your brand messages across.
MultiVu's AVOC department, is responsible for transcoding the multiple types of video files that we receive and prepare them for the platform they will be used on. Yet many people don't understand what video transcoding entails.
Talented and well-known spokesperson? Check. Compelling story and topic? Check. Pitch-perfect media alert? Check.
This summer I read a great article about a local public office finding a brilliant new solution to answering lots of the same questions. They made a list of every question they answered regularly with 'yes!'.
Have you ever “watched” something but weren’t sure why you had such a strong reaction to it? The scene was rather stark; nothing visually stimulating. Yet somehow you felt a myriad of emotions in what otherwise looked like a rather normal sequence of events. Now silence your speakers and watch the same scene again. Without the sound, is that emotional scale even remotely close?
There are presently over 50 million Hispanics living in the United States. Hispanic population growth has hit an all-time high and despite such growth beginning to slow, so has the number of Hispanics who speak Spanish at home.
With award show season in full swing, we know stars have chefs, trainers and stylists at their disposal before they walk down the red carpet. While there may not be a red carpet leading to the studio for your next satellite media tour, we can definitely help your SMT spokesperson look and feel like a star with these simple dos and don’ts!
Thousands of stories compete for the public's attention every day. It's enough to make organizations with news to share ask the same question, “What can be done to cut through the clutter to get our message out?”
All MultiVu branded landing pages include distribution of an image to the Reuters board in New York City's Times Square. MultiVu can also arrange for your video to appear on the board! Besides the “wow” factor of seeing your content on this huge display in an iconic location, this presents an opportunity to boost social engagement by sharing this exciting imagery on your own social channels.
2017 was an important year for us. Not only did we launch our revamped website, we also created the Beyond Broadcast blog - a resource chock-full of information written by our team of experts from all different areas of the business. While the website was successful, the blog was a total hit! It consistently ranked the #1 most-visited section of MultiVu.com.
In the content jungle knowing the difference between a local broadcast video and a social video can be your key to survival. Formats, bitrates, window size, what does it all mean? In this post, we try to explain what your vendor is telling you when the say the dreaded words, “Broadcast Quality.” There are a few key terms to understand when exporting your video for distribution.
Data. It’s one hot topic. It’s not just for financial institutions and the tech world anymore. Behind every single industry sits a ton of data. The interesting and fun part is taking the information, making sense of it and then making it easy for clients to understand (and making it look pretty doesn’t hurt either).
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. In past years, we’ve created an animated series on Goldie the goldfish. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention. Back then, finding stats about the role online video plays in communications was still relatively nascent. We had to dig.
Co-Op Media Tours are a great way to get products and services in front of the consumers without bearing the cost of a stand-alone tour. But how can brands shine when they share the spotlight with multiple partners?
Morning TV show producers receive hundreds of email pitches and countless phone calls from PR people every day. Many producers work overnight, then produce their show, then prepare for the next day's show. By the time a producer looks at your email pitch or answers your phone call, there is very little time to consider your story.
Content marketing has evolved over time, providing brands the opportunity to reach consumers in entirely new ways. With media fragmentation growing and screens proliferating, capturing your audience’s attention has never been so easy and yet so complex.
Since its 2016 debut, Facebook Live has proven to be a valuable and innovative tool for media companies and brands to get their message out. Facebook now states that Live videos account for 20% of all videos on the platform, and Google Trends finds that it's search popularity has risen over 330% since Facebook Live's rollout.
Creativity is perceived as something that can't be taught - a spontaneous and unorganized spark that can strike at any given moment. Therefore, creativity tends to be a bit messy - full of rewrites, crumpled pieces of paper, and maybe a panic attack or two.
The interview schedule has been finalized, the set and props are ready, catering has been ordered, and now all that stands between you and your satellite media tour is a good night's rest. But what to expect that morning? And how can you prepare your talent for success?
As the way people are receiving their news has drastically changed over the past few years, social media has become a far bigger part of PR than ever before, especially when targeting certain demographics. Today, 69% of the public uses some type of social media. And as social media touches almost every aspect of our lives, marketers are looking follow their audience.
Whether it's your first time creating a Multichannel News Release (MNR) or you're a MultiVu expert, sometimes knowing where to start with your project is the hardest part. There are many moving pieces to creating a complex project like this, and it can be overwhelming for even the most experienced communication pro.