Beyond Broadcast

Strategies & Best Practices from Our Industry Experts

#Virtual, #Marcomm, #Solutions

Three Must-Have Solutions for Your 2021 Marcomms Plan

2020 has been an opportunity to test adaptable – and especially virtual – solutions. As we end Q4 and look ahead to a new year, it is not only important to acknowledge an entirely transformed media and communications landscape, but also to consider how our own marcomms strategies fit into that picture. Here at MultiVu, we have seen three virtual solutions emerge as the most effective, versatile, and adaptable options regardless of demographic, scale, or industry.

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#ContentMarketing, #EditorialCalendar

Now Available: MultiVu's 2021 Editorial Calendar

Though this year has certainly altered most marcomms plans, as we close Q4 and head into another year of content, it's time to share our 2021 Editorial Calendar. Our hope is that this will be a useful tool – especially when it comes to generating enough content to keep consumers interested and engaged all year long. Holidays, awareness weeks, and themed months provide creative and relevant opportunities to engage media outlets and your target audience.

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#ContentMarketing, #EditorialCalendar

Available Now: MultiVu’s December 2020 Editorial Calendar

As 2020 draws to a close (yay!), it leaves time for reflection and goal setting as we head into another year. This month’s interfaith holiday traditions are an opportunity to engage with your audience with joy and a giving spirit while also setting the stage for a strong, strategically focused and adaptable 2021.

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#SatelliteMediaTour, #Covid, #Virtual

The Virtual Revolution: How the Pandemic Transformed the Satellite Media Tour

by Melissa Cruz

The COVID-19 pandemic undoubtedly affected businesses across the board. We went from conference rooms to our living rooms and had to get acquainted with working with our teams remotely on a full-time basis. In March, the traditional studio set-up for Satellite Media Tours came to a grinding halt, and we embarked upon what may be the future of broadcast – the virtual revolution.

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#ContentMarketing, #EditorialCalendar

Available Now: MultiVu’s November 2020 Editorial Calendar

November brings with it time to slow down and be thankful for the friends and family in our lives. With the holidays centering around gratitude, this month is the perfect opportunity to bring joy to your audience while rounding out your end-of-year marcomms strategy.

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#MediaStrategy, #Covid, #Virtual

Webinar Recap: Reinventing Your Media Strategy for the Virtual World

by Jaimee Davis

On Thursday, Oct. 1, 2020, Cision's MultiVu hosted a webinar, "Reinventing Your Media Strategy for the Virtual World." We quickly contextualized the discussion around 2020 and how its impacts have created the need for most of us to adapt to socially distanced and virtual strategies. Here at MultiVu, we can relate! Near the beginning of COVID-19, our clients were asking us about virtual options. One of our biggest shifts was taking Satellite Media Tours – normally an in-studio, full-scale production with producers, camera folks, catering, make-up, you name it – and switching to virtual production, recording, and interviewing. We wanted to know how others had been affected by the events of 2020.

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#MediaStrategy, #Covid

You're Invited: Reinventing Your Media Strategy for the Virtual World

Whether with shifting social campaigns, editorial calendars, or overall media strategy, 2020 has shown us the importance of adapting quickly. As our industry has felt the impact of changes this year, our clients came to us with similar challenges: how could they pivot their media strategy and leverage solutions that were entirely virtual?

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#Creative, #Awards

MultiVu Honored with Multiple Summit Creative Awards

by Erica Crist

The Summit Creative Awards unveiled its 2020 winners, honoring MultiVu with seven awards. This prestigious international advertising competition recognizes creative achievements from small to mid-size advertising agencies. From more than 4,100 submissions across 27 countries, MultiVu received accolades in the following major categories:

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#ContentMarketing, #EditorialCalendar

Available Now: MultiVu's October 2020 Editorial Calendar

With Q4 just around the corner, there is no better time to finish planning the rest of your 2020 marcomms strategy and finish the year strong. With our creative teams and versatile services at your disposal, we can take your content and strategy to the next level and build a strong foundation for 2021!

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#CoOpMediaTour, #MediaTour

Share the Spotlight Without Sacrificing Your Audience in Q4

How can brands shine under a shared media spotlight by splitting the time – and bill – with other brands? A Co-Op Media Tour is often the answer to fulfill the need to showcase product launches, announcements, and awareness campaigns on a limited budget. With so many tour topics to choose from, how can you ensure you’re participating in one that can appropriately deliver brand messages and reach the right audience?

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#Video, #Remote

4 Ways to Prep for a Stress-Free Remote Video Shoot

by Frank DeStefano

Fill in the blank, take your pick; production has halted due to a technical issue. This is a dreaded situation anytime, but now that we’re all physically removed from one another, this can be more frustrating than before. How do we avoid these potentially costly setbacks when we’re trying to function as efficiently as possible in a virtual environment? Here are some best practices to help your team be as ready as possible for that remote shoot.

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#ContentMarketing, #EditorialCalendar

Available Now: MultiVu’s September 2020 Editorial Calendar

As we get ready for all things pumpkin spice and watching the leaves change color, the fall brings with it many new marcomms opportunities. From social campaigns to production capabilities, infographics, and more, we have your content covered!

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#Content, #Amy Schumer

Content We Love: Tampax Partners With Amy Schumer To Turn Your Question Marks Into Periods

by Erica Crist

Misinformation is everywhere, so we love that Tampax chose a Multichannel News Release to launch their new period education campaign. Partnering with a strong female comedian like Amy Schumer provided the engaging “edu-tainment” content, and the MNR provided multiple channels to put that content in front of journalists and consumer audiences alike.

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#DigitalContentStudio, #PR, #Comms, #Marketing

Digital Content Studio – What is it and why should I care?

by Charlee Rae Bender

Digital content is a powerful and impactful tool - especially when it comes to mastering the nuances and intricacies of the ever-evolving initiatives within PR, Comms and Marketing. Our new Digital Content Studio gives agencies and brands access to a full suite of microsite creation capabilities that enables them to quickly create, optimize, and distribute carefully curated digital content.

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#Design, #Tips

6 Design Tips for the Non-Designer

by April Ortiz

The situation: Your in-house designer is OOO, so your boss puts you on a design project. A problem: You’re not a designer, or at least you don’t think you are. Solution: Follow these tips to get yourself out of that design crunch.

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#ContentMarketing, #EditorialCalendar

Available Now: MultiVu's August 2020 Editorial Calendar

As we navigate the longer-term ramifications of COVID-19, we may find ourselves looking for innovative ways to drive traffic to our businesses, build brand recognition, and reach our consumers with authentic and effective solutions. This month’s editorial calendar is curated to support you in building better relationships with your target audience.

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#Earnings, #Webcast, #WFH

3 Tips for a Successful Earnings From Home

by Shana Ferriby

Wow, last quarter's earnings was A LOT – working from home, scavenging the streets for toilet paper and hand sanitizer, feeling pressured to binge watch Tiger King… We heard the word 'unprecedented' on so many calls, we discussed making it a drinking game. (We didn't, I swear!) Earnings day is tense enough already; the external chaos certainly does not help. Now that the reporting of next quarter's earnings is starting, we get to do it all over again. (I'm still not going to watch Tiger King.)

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#MultiVu, #Subscription, #VideoProduction

MultiVu: We cut through the noise and put you back in control.

Here at MultiVu, we are comprised of several teams who handle different kinds of important projects: building and distributing MNRs, booking and producing Media Tours, prepping and monitoring webcasts and teleconferences, strategizing and collaborating with partners, amplifying content…we could go on.

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#Catalyst, #Creative

Getting to Know Your MultiVu Team

It's possible you've heard us talk about how interactive content is engaging. The fact of the matter is, it's engaging because it's FUN!

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#ContentMarketing, #EditorialCalendar

Available Now: MultiVu’s July 2020 Editorial Calendar

There is no doubt that this year’s summer months and vacations will require a little more creativity as we adjust to the long-lasting effects of social distancing. As we rise to the occasion and find ways to celebrate holidays and warmer weather (yay, finally!), we will also need to be innovative and strategic in our approach to best support both clients and consumers alike.

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marketing strategy
#Marketing, #Strategy, #Covid-19

3 Ways to Transform Your Comms Strategy for the “New Normal” Consumer

by Charlee Rae Bender

After the events of the past few months, many of us can’t help but feel a seismic shift in the work we do and the industry in which we operate. While our efforts continue to center around sensitivity, adaptation, and sharing resources, we are starting to see what life may look like on the other side – particularly for communications and marketing professionals.

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women wearing mask
#Media, #Pitch, #Covid-19

Media Pitching During a Pandemic

by Charlee Rae Bender

While the breadth of change brought on by COVID-19 is impossible to fully understand in this moment, it is clear the media ecosystem has been greatly impacted in a lasting way by this pandemic.

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#ContentMarketing, #EditorialCalendar

Available Now: MultiVu’s June 2020 Editorial Calendar

As social distancing and stay-in-place orders start to lift in various states, this month’s editorial calendar snapshot has been created with safety measures in mind, while still supporting businesses with innovative solutions, targeted content, and unique strategies.

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#MultiVuSubscription, #Solution

Subscription is the Adaptable Crisis Solution

by Julianna Thornberg

I don't need to tell you how COVID-19 has changed corporate business processes, goals, and strategies. But what I can tell you is how MultiVu has helped our subscription partners through the uncertainty of this time by providing visibility for COVID-19 response efforts, fast executions, and stability through the storm.

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#MultiVu, #Creative, #PSA

MultiVu Creative Submits PSA for New York Governor Andrew Cuomo’s Wear a Mask Contest

by Jillian Breslin

I, like many New Yorkers, have found myself looking forward to the Governor's daily press conferences. They give me a sense of calm and routine in this new, bizarre world…that and the grilled cheese I'm usually eating while I watch.

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#MultiVu, #Dashboard

And now for something completely different…

ICYMI, MultiVu recently announced the launch of a new proprietary reporting platform, MultiVu Dashboard. 🌟 We know that there's still a lot going on with this global pandemic, but we also know that this new platform will be a game-changer, and we couldn't wait any longer to roll it out.

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#MultiVu, #Marketing, #Covid-19

How Being Forced Apart Made Us All Better

by Melissa Elsner

When the shelter-at-home orders came down in mid-March, I had the same reaction much of the rest of you did: I wondered how the heck I was going to handle a full-time job and homeschooling my kids while simultaneously keeping the stress and anxiety at bay.

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#Earnings, #Webcast, #BestPractices

To pre-record, or not to pre-record, that is the question.

by Virginia O'Brien

Public companies report their earnings performance to their shareholders on a quarterly basis – generally in January, April, July, and October. These quarterly reports can have a great effect on the company’s stock price. According to Investopedia.com, they can cause investors to…

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#ContentMarketing, #EditorialCalendar

Available Now: MultiVu’s May 2020 Editorial Calendar

Working from home has required empathy, innovation, and perseverance, and we have seen some thoughtful content as a result. Even if our contributions live mostly within a digital space for the time being, it is helpful to connect virtually and keep our voices in the conversation.

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#RadioMediaTour

The Local Lifeblood - #Radio

by Ted Birkey

In times of crisis, people come together in many ways. Currently, nurses and doctors are on the front lines and persevering through long shifts. Federal and State agencies are offering relief and emergency support. Businesses are donating services and springing into action to meet the needs of their employees and customers. All of us are looking for ways to help our community of friends, family, and neighbors.

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#Digital, #PremiumPublisherAdvertising

Go Digital or Go (In-)Home

by Rebecca Cuffley-Wagner

It's been one month since the COVID-19 outbreak was declared a national emergency in the U.S. One month of most Americans (in)voluntarily sheltering at home. Networks are seeing significant increases in online traffic, and a shift in streaming and social behaviors.

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#VirtualMediaTours, #COVID-19

The Value of Going Virtual While We Stay at Home

by Risa Chuang

As COVID-19 changes the way we live, work, and interact with others, it also changes the way we communicate. Overnight our ‘normal’ went from broadcast-quality Satellite Media Tours in a production facility or remote location staffed with a network of technical personnel integral to pulling off thirty back-to-back interviews within a four-hour window…to going virtual.

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#Communication, #Strategy, #COVID-19

How Organizations Have Altered Their Comms Strategy During COVID-19

For nearly twenty years, businesses have trusted MultiVu to help them tell their stories to the world. Today, during an unprecedented time in our nation, we are working together to ensure clients have what they need to keep sharing their critical messaging.

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Woman holding an iPhone while working from home
#WFH, #Video, #Audio, #Tips

How to capture compelling audio and video while you WFH

by Ryan Coutu

The coronavirus outbreak has launched the largest work-from-home initiative we’ve seen in recent history. Despite social distancing, corporate communication is still essential to keeping employees, the media, and customers updated on how your company is responding to events as they unfold.

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2020 Editorial Calendar graphic
#ContentMarketing, #EditorialCalendar

Available Now: MultiVu's April 2020 Editorial Calendar

This month's look at the calendar has been specifically centered around virtual communication in a work-from-home, social distancing, and/or shelter-in-place environment. If you need help with your crisis communications approach to strategic content, please reach out to us, and we can collaborate.

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man on computer
#COVID-19, #MultiVu

Business Continuity During the COVID-19 Outbreak

At MultiVu, the health and safety of our clients and colleagues is our first priority. We understand the uncertainty you may be facing surrounding upcoming events in the wake of COVID-19 (novel coronavirus), and we are dedicated to providing the same level of support and strategic resources should you need them.

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April 1st graphic
#AprilFools, #Content

Content We Hate… April Fools!

by Erica Crist

Have you ever wished for a burgerless burger? Or for hot yoga in a pretzel shop? How about glasses with built-in survival tools? For a minute on April 1st, you might think your wildest dreams have come true. And then you remember… it's April Fools' Day.

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Man on Computer
#MNR, #Design, #Web

A Web Designer Perspective on the Multichannel News Release Process

by Matt Gates

My job as a Web Designer is to set up the overall structure and layout of your MNR, process and adjust your content and other assets, tweaking colors and fonts, and any other custom requests. Along with web design, I use graphic design to optimize your images and create custom banners and other design assets that accentuate your brand.

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Alyssa Bleiberg and Risa Chuang
#Video, #SMT, #Media

B2's Media Minute Part 2: Featuring MultiVu's Risa Chuang

by Risa Chuang

Check out Part 2 of Biosector 2 media specialist Alyssa Bleiberg's video series on LinkedIn. In this second installment, Alyssa continues the conversation with Risa Chuang, Director of Media Relations at MultiVu, and looks at the different ways the changing media landscape impacts healthcare media relations. Listen as they discuss strategies on how to pitch interview segments with branded pharmaceutical mentions to ensure they air, the importance of supporting visuals, and the emergence and popularity of podcasts and radio.

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Alyssa Bleiberg and Risa Chuang
#Video, #SMT, #Media

B2's Media Minute featuring MultiVu's Risa Chuang

by Risa Chuang

Last year, B2's media specialist Alyssa Bleiberg kicked off a video series on LinkedIn that looks at different ways the changing media landscape impacts their approach to healthcare media relations. After many years of partnering with MultiVu on satellite media tours and other earned media tactics, Alyssa and B2 decided to check in with the experts for a more in-depth look on what's happening in media today.

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How to Use Influencer Marketing Graphic
#ContentMarketing, #EditorialCalendar

Available Now: MultiVu’s March 2020 Editorial Calendar

Lead March in like a LION this year by keeping your brand’s voice strong and on-topic. We’ve put together an editorial calendar to help you leverage events, holidays, and awareness topics specific to the month of March -- and included some ideas about how those can translate into strategic content.

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In a MultiVu Minute – 2019-2020 Winter Edition
#Bulletin

In a MultiVu Minute – 2019-2020 Winter Edition

A Media Relations & Distribution Bulletin



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How to Use Influencer Marketing Graphic
#InfluencerMarketing

What is Influencer Marketing? Getting Started for Success

In today's highly connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their social networks. People are constantly sharing advice and information about the brands and trends they're interested in, and individuals with engaged followings can have a tremendous amount of influence over their audience.

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Raynaud's Catalyst interactive quiz
#Catalyst, #InteractiveContent, #SuccessStory

Content We Love: Raynaud's Association Builds Awareness Through Interaction

by Erica Crist

Raynaud's Association announced the start of Raynaud's Awareness Month with a Multichannel News Release (MNR) featuring an interactive quiz for readers to determine if they could have a common, yet relatively unknown syndrome called Raynaud's Phenomenon. The combination of the MNR and the Catalyst interactive quiz garnered so much engagement from readers that MultiVu published a success story highlighting this interactive element.

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Crowd formed in the shape of a thought bubble
#Catalyst, #InteractiveContent, #Marketing

Hey, Marketers… Are You Listening? It’s Us, Your Customers.

by Rebecca Cuffley-Wagner

Let's face it: it's hard being a customer. Marketing teams are constantly sending out emails, posting on social media, and running digital ads. Looking at my inbox right now, I have over 1,000 unopened emails from some of the brands that I follow, and ~350 emails from social networks telling me that people I know have updated their pages (don't @ me).

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Graphs on computer
#Earnings, #Survey

Survey Results Reveal Earnings Announcement Trends

by Shana Ferriby

I've been managing investor relations services for…much longer than I care to think about. If my career at PR Newswire/MultiVu were a human they could legally vote, be drafted into the military and legally buy alcohol ( in Canada, but still! ). Yikes.

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Top 5 Most-Viewed Blog Posts of 2019 graphic
#MultiVu, #TopBlogs

MultiVu’s Top 5 Most-Viewed Blog Posts of 2019

by Erica Crist

Everything we do is with the goal of providing you with the services you need when you need them the most. With that in mind, we used our Beyond Broadcast blog to post best practices in the industry paired with thought leadership from top minds at MultiVu. Curious to see everyone's favorite blog posts this year? Here are our top 5 most-viewed blogs of 2019:

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list graphic
#Holiday, #Organize

6 Tips for Staying Organized at Work this Holiday Season

by Charleigh Barricks

Holiday festivities can make it hard to focus on achieving your end-of-year goals. Here's a cheat sheet for staying organized this season

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phone line being cut
#Analog, #Webcast

The Demise Of Analog Phone Lines

by Richard Dziegielewski

The familiar saying “out with the old and in with the new” became popular in our vernacular in 1976. This rings true with the phasing out of analog phone lines. Although they have served their purpose, the upkeep costs and reliability of this technology make it no longer an option for businesses and even residential homes.

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person writing in planner
#SatelliteMediaTour

Looking Ahead To 2020: Mapping Out Your Satellite Media Tour Timing

by Roxanne Garcia

There may still be a few weeks left to 2019, but it is never too early to start planning for 2020. While you don’t need to map out every campaign, creating an outline, a timeline, and a budget for the upcoming year is imperative. With 2020 being an election year, timing is key when it comes to planning out your satellite media tours (SMTs).

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public service announcement DVDs
#PublicServiceAnnouncement, #BestPractices

Do People Still Mail PSAs?

by William Chung

Success of a public service announcement (PSA) campaign is due to broadcasters’ goodwill and support for your mission. Before the message can be aired to an audience, you must first advocate your cause to the media gatekeepers.

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person holding a hashtag shaped prop with lights
#SocialMedia, #DigitalMarketing

What’s Your #Hashtag? Make Your Content Easily Discoverable!

by Diana Cardenas

Hashtags--we see them everywhere on social media, from tweets to Instagram posts! They have become such a popular term in our modern-day culture that the word “hashtag” was officially added to the Merriam-Webster Dictionary in 2014. Adding a hashtag to your post allows it to become discoverable and searchable.

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Nielsen Sign
#Nielsen, #DMA, #TV

Cities on the Move: Nielsen's New DMA Rankings and Why they Matter

by Alyson Heller

It's that time of year again - when Nielsen Media Research updates the DMA rankings. A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define television and radio markets.

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In a MultiVu Minute – 2019 Autumn Edition
#Bulletin

In a MultiVu Minute – 2019 Autumn Edition

A Media Relations & Distribution Bulletin



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person holding a bowl of dirt
#Video, #EmployeeEngagement

Are They On Mute or Just Not Paying Attention?

by Shana Ferriby & Dan Conboy

We've all been on those calls. The dreaded internal calls; an hour of a disembodied voice droning on about an upcoming marketing campaign or how great the sales team is.

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person holding a bowl of dirt
#Video, #Embed

Embedded Video Best Practices

by Neil Roberts

We've told you how much video content can increase engagement in your message: Embedding Video in your Webcast Slides: Icing on the Cake. But you don't want to just slap any old video up there, do you? Here are some tips to make the most of your embedded video.

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person holding a bowl of dirt
#MediaTour

Dishing the Dirt on Media Tour Station Disclosures

by Risa Chuang

Sponsored by… produced for… brought to you by… paid by… – these are all forms of station disclosures seen as part of TV interviews in satellite media tours that leave many viewers scratching their heads. When it comes to disclosing sponsored content, it can be confusing for brands, agencies and viewers alike.

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silhouette of a person standing on the Sandia Mountains overlooking city lights
#Photography

Lights, Camera, Distraction: 5 DIY Magic Tricks for Better People Pictures

by Cody Kelton

These are five tricks I have learned from my various misadventures in music, event, and portrait photography. They are by no means rules, but simply five things that seem to work most of the time.

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workflow chart
#Workflow

The Need for Defined Roles in Workflow

by Ryan Coutu

We've seen this scenario a million times in movies, TVs, and procedurals: There has been a terrible accident. Someone leans over a victim, bloodied and battered, a small crowd forming around them. The music swells, the tears fall.

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Panel talking
#Employee, #Engagement

Get Creative With Employee Engagement

by Jillian Breslin

Here's a startling fact: not since World War II has the U.S. experienced such low unemployment rates. But unlike the post-war employment era, today's workforce isn't loyally bound to the same company for 30 years.

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Hey Arnold character reciting What is in a name
#Campaign, #Strategy

What’s in a name? A lot, actually!

by Kai Carroll

As a Client Success Manager, I liaise between our clients and the teams within MultiVu that execute projects from start to finish. One of the first questions I ask is, “What is the name of your campaign?”

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Goldie the goldfish flying through the sky wearing goggles
#News, #Media

News Doesn't Take a Vacation: Breaking Through Breaking News This Summer and All Year Long

by Roxanne Garcia

With sometimes dizzying news cycles and continual breaking news coverage, navigating today's media landscape can be tricky for PR professionals.

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In a MultiVu Minute – 2019 Summer Edition
#Bulletin

In a MultiVu Minute – 2019 Summer Edition

A Media Relations & Distribution Bulletin



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Goldie the goldfish flying through the sky wearing goggles
#Animation, #Creative

Strike a “Pose” – The Animation Collection

by Jeanne Gunther & Sonali Patel

Fashion is easy to label: vintage, business casual, ethnic, goth. The list goes on and on. Animations are the same way. And like a fashion statement, not everyone is going to agree on which looks best. Here's a quick overview of the various styles out there.

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#CampaignRoom, #Campaign

How CampaignRoom drives targeted campaign success

by Josef Bachmeier

In 2018, U.S. businesses planned to attend approximately 12 national trade shows and 23 regional events. Consumer packaged goods (CPG) brands introduced 187 new meal-kit products into the market. And if corporate giving was anything like it was in 2017, companies may have raised around $20 billion for charity.

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man being filmed on beach
#BTS, #MultichannelNewsRelease

Behind-the-Scenes: When a Public Announcement Gets Personal

by Jennifer Howard

Once in a while, things get personal at work. Life came full circle for me when MultiVu was asked to design and publish a branded landing page for Levine Children’s Hospital (LCH) – a place that’s like a second home to my family – to announce for the tenth consecutive year its recognition as one of the best places to care for children in the nation by U.S. News & World Report.

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man being filmed on beach
#Video, #HermesAward

MultiVu Creative Wins Platinum Hermes Award for Video Production of "Kimberly-Clark: A Water Story"

by Jaimee Davis

In February 2019, part of MultiVu's Creative team traveled to Theewaterskloof Dam in Cape Town, South Africa, armed with 12 crew members and 2 Arri Amira cameras.

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Panel of women talking
#Video, #HealthcarePR, #BlackBox

Video - Healthcare PR and Thinking Outside the (Black) Box

by Larry Cardarelli

The panel featured members from Spectrum Science Public Relations and MultiVu's Healthcare PR Tacticians. They discussed strategies and approaches around branded and unbranded campaigns and what happens when there's a black box warning.

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Colleagues bumping fists in a circle
#ClientSuccess, #MultiVu

Introducing MultiVu’s new Client Success Team!

by Kim McCabe

It’s an exciting time at MultiVu – as we see our business evolve and grow with the incorporation of our Strategic approach and the launch of our new MultiVu Subscription and digital marketing product suite.

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Creative Strategy Takeaways
#Branding, #Designer

A Designer's View of the Importance of Brand Guidelines

by Nate Garrido

Imagine this - you're walking down the street on your way to work and you see a Starbucks cup in the trash. The cup and iconic logo send an irresistible feeling down your throat that makes you instantly crave coffee. That feeling you just had -that's brand identity.

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Creative Strategy Takeaways
#Creative, #StrategyPanel

Developing Creative Content Strategies

by Larry Cardarelli

On a recent Spring morning at MultiVu's Manhattan headquarters on the 19th floor of the American Express Tower, a panel of communications luminaries assembled. They were there to speak to industry leaders about creative content production. Breakfast was served, acquaintances made, and then we dove in.

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TV stand with text
#Video, #Embed, #Webcast

Embedding Video in your Webcast Slides: Icing on the Cake

by Neil Roberts

If a picture is worth a thousand words, how many words can a video be worth? According to a study done by James McQuivey of Forrestor, exactly 1.8 million words!



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In a MultiVu Minute – April 2019
#Bulletin

In a MultiVu Minute – April 2019

A Media Relations & Distribution Bulletin



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Internet Minute Comparison
#SocialMedia

Swipe. Click. Tweet. Repeat. What really happens in an internet minute.

by Stephanie Rittenhouse

For anyone looking to include social media in an overall campaign, it’s interesting to understand behavioral patterns of potential consumers. This infographic shows a comparison of the last two years – with some interesting shifts in how people are choosing to spend their time online.

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In a MultiVu Minute – March 2019
#Bulletin

In a MultiVu Minute – March 2019

A Media Relations & Distribution Bulletin



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Women in strating blocks
#ClientStrategy, #ContentDesign, #ProductMarketingCampaign

8 Ways to Win at Digital Marketing

by Melissa Elsner

Here are some insights I've gleaned from 13 years of experience devising client strategy, designing content and helping launch multiple product marketing campaigns at MultiVu.

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TD Bank Group Newsroom
#MediaRoom

How Cision's MediaRoom Can Solve Your Comms Challenges in 2019

by Josef Bachmeier

Public relations and communications teams face a recurring and persistent challenge – they must not only find a way to cost effectively build an online newsroom, but they also must create something their team will be able to efficiently manage and augment on an ongoing basis as their needs change to the demands of the business.

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Chalkboard with words written on it.
#Distribution, #Campaign

Why Your Distribution Brief is the Secret to Your Marketing Campaign

by Wendy Chung

We all know the importance of the creative brief for great content, but did you know that a distribution brief is equally important?

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In a MultiVu Minute – February 2019
#Bulletin

In a MultiVu Minute – February 2019

A Media Relations & Distribution Bulletin



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Student on labtop
#Internship

What I Learned During My Summer Internship at MultiVu

by Charlee Rae Bender

The versatility of a company like MultiVu is beyond compare and far surpassed my initial expectations this past summer. While my title was Marketing Coordinator intern, my experiences were not confined to one department or a desk.

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Radio on air sign in studio
#RadioMediaTour

The Media Landscape: Where Radio Fits In - #RadioMediaTour

by Ted Birkey

People tend to form friendships and other forms of interpersonal relationships with people who they interact with frequently. We’re more likely to form a connection with those who we see often in our daily lives because constant exposure can lead to increased trust.

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Veterans riding bikes
#WoundWarrior, #MultiVu

How Wounded Warrior Project's Dramatic LIVE Announcement Raised the PR Bar

by Jennifer Howard

Ever heard the phrase, “Go big or go home?” Reportedly, it's a military expression used by pilots when exposing an aircraft to increase the probability of a direct hit when bombing a target. If you don't “go big” and “go home,” you've chickened out.

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MultiVu Top 5 Blog 2018 Infographic
#MultiVu, #TopBlogs

MultiVu's Top 5 Most-Viewed Blog Posts of 2018

by Melissa Elsner

Throughout 2018, the Beyond Broadcast blog has been wholly dedicated to bringing you the top advice from our industry experts. Covering topics like over-branding of SMTs to best practices for press releases - our weekly blogs helped propel our clients' marketing and PR campaigns to even greater heights this year. While every post was valuable, a select few rose to the top to claim the distinction of “most visited” blog posts of 2018.

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Microphone
#AudioNewsRelease

4 Elements to Include in Your ANR

by Cecilia Filgueira

Audio news releases…is anyone listening? You bet they are!

Nielsen’s Comparable Metrics Report shows that in 2018 radio had the largest reach across all platforms with 92% of U.S. adults tuning in each week.

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In a MultiVu Minute November 2018
#Bulletin

In a MultiVu Minute – November 2018

A Media Relations & Distribution Bulletin



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newspapers
#PressRelease

5 Rules for Publishing High-Quality Press Releases

by Glenn Frates

Producing high-quality content - and delivering it to a specific audience - is difficult. Whether your target audience is a customer, investor or journalist, you are competing against so much noise out there - from long headline queues at 8 a.m. Eastern to instant public reactions on Twitter.

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Person on couch changing the channel with a remote control
#SatelliteMediaTour

Stations Change the Channel on Overbranding

by Roxanne Garcia

Overbranding; it’s the best way to sabotage what would otherwise be a successful satellite media tour. Stations are growing increasingly sensitive to segment branding and we must keep those sensitivities in mind when executing an SMT.

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In a MultiVu Minute October 2018
#Bulletin

In a MultiVu Minute – October 2018

A Media Relations & Distribution Bulletin



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sign that reads awesome with arrow pointing right and less awesome with arrow pointing left
#Webcast

Trick Out Your Webcast!

by Richard Dziegielewski

Whether it be a moon roof, pull down television or a push button start, everyone loves the upgrades available with new cars. Customers often ask themselves the same two questions when purchasing car upgrades as they do when purchasing a webcast upgrade, “Do I really need it?” and “Is it worth the price?”

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Guys Dancing in Santa Suits
#Media, #HolidayInterviews

Dos & Don'ts of Seasonal Media Interview Pitching

by Maggie McMahon

The world has never been more connected; consumers have an insatiable content habit with unlimited options. Facebook, Snapchat, Instagram, Live Streaming, it’s easy to get tunnel vision, but contrary to popular belief, local TV and radio news remains Americans’ top media options.

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Nielsen Time spent with media graph
#Media

Just when you think Local Radio & TV News is a Dying Medium…They reel you back in!

by Alyson Heller

The world has never been more connected; consumers have an insatiable content habit with unlimited options. Facebook, Snapchat, Instagram, Live Streaming, it’s easy to get tunnel vision, but contrary to popular belief, local TV and radio news remains Americans’ top media options.

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Neil Patrick Harris GIF
#Video

Why Video?…Why Are You Still Asking?

by Jillian Breslin

Late at night, with Grey's Anatomy reruns playing on Netflix, I find myself mindlessly scrolling through my Instagram feed. I don't even remember opening the app, but there I am senselessly swiping up.

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Earnings Infographic
#Webcast, #Earnings

The Quarterly Earnings Rollercoaster - A Webcast Producer's Journey

by Virginia O'Brien

Putting it simply, public companies report their earnings performance to their shareholders on a quarterly basis. Shareholders are eager to hear about the financial health of the companies in which they are investing their money.

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This is an important public serive announcement
#PSA

A Public Service Announcement About Public Service Announcements

by Wendy Chung

Been tasked to send out a video or radio spot to the public to raise awareness? Great. As you pour over all your paid advertising options, consider for a moment if you might have a Public Service Announcement (PSA) on your hands. After all, PSAs have the potential to maximize your message’s reach by receiving more airings than paid placements.

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I don't know - Neil deGrasse Tyson
#CheatSheet

OMG—WTF is going on with all these acronyms?? SMH, IDK what anything even means!

by Cyd Middlesworth

We have a lot of services and technical terms we like to throw around at MultiVu, so it’s only natural their acronyms have become commonplace. Here’s a guide to some of our most used industry acronyms so you stay in the know:

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#Instagram, #Brand

Square by Square - How to Create a Perfectly Curated Instagram Feed for your Brand

by Stephanie Rittenhouse

When it comes to social media, Instagram is the place to be. There are currently over 800 million Instagram users and around 48% of brands have an Instagram presence. If Social Media Week taught me anything, it was that Instagram is the social media platform that is in it for the long haul. If you're tasked with creating or rebranding your company's Instagram presence like I currently am, follow these simple steps to create a feed that is both informative and tells a story.

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Denzel Washington walking away from explosion
#VideoProduction

Emotional Impact Trumps Technique During Content Creation

by Ryan Coutu

There are many articles and lists on the internet telling you what you need to make a successful video. Almost unanimously, story is first on the list. Rightfully so, without story, there is nothing to inform all other aspects of a piece. Aesthetic, style, tone, pace, these are all things that are dictated by what story you are trying to tell.

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Manhattan Times Square big screens
#Distribution

How Your Event Can Own the City

by William Chung

Many industries have made their trade events into a city-wide spectacle. The media takes notice of annual affairs such as Comic Con in San Diego, Fashion Week in New York City, and the International Consumer Electronics Show (CES) in Las Vegas.

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#Photography, #Video Production

We're Doing it Live! Why Webcast Producers Are Necessary Onsite

by Shana Ferriby & Jeanne Gunther

Whether it's one of the largest company announcements to date or a quarterly report that is about to be unveiled - having a webcast producer onsite is a lot more than syncing up slides.

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#Photography, #Video Production

Ummm, It's a Video - Why Do You Need Still Photography?

by Kim McCabe

An artistic image. A perfectly posed and stylized snapshot. A candid photograph that captures a memory. A picture is worth so much more than the cliched “thousand words.” But are those “thousand words” necessary when doing a video project?! The whole objective is to create motion, is it not?

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microphone stand
#Spokesperson, #Multichannel Solution

Choosing the Right Spokesperson for Your Multichannel Solution

by Risa Chuang

The details of your campaign launch are set, the press release is written, assets decided upon and your media strategies in place - the only thing missing is a personality and a voice to tell your story. While there are some tried and true rules of engagement when searching for that perfect someone who will convey your key messages and resonate with audiences, bigger isn't always better and A-list isn't always applicable.

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Girl wearing headphones
#Radio, #Marketing, #Campaign

4 Reasons Why Radio Can Provide Extra Spring to Marketing Campaigns…

by Wendy Chung

It may come as no surprise that news/talk radio listenership spikes during breaking news or natural disasters, such as during the 2017 hurricane season. But you may be astonished to learn that radio is still a top medium in the majority of American lives. Leaving radio off your campaign media mix, may mean missing an important opportunity to reach your target audience. Here are four reasons why you should consider adding radio to your next campaign:

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Social media stats: 40% socialize more online than they do face-to-face
#MNR, #SmartPR

Step up Your Press Release Game with a Multichannel Approach

by Melissa Elsner

Take a moment to think about what you post on social media each day. Perhaps you use Twitter, Instagram, LinkedIn or Facebook. The expectations for posts change on each platform - hashtags here, stories and filters there. Each message is tailored for the audience and channel you post it on. Are you showing the same care and attention to your PR messaging?

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Guy with Headphones
#RadioMediaTour

Who's Listening and to What? - #RadioMediaTour

by Ted Birkey

It’s no surprise that heading into 2018 media consumption is less about entertainment and has become more about lifestyle choices. The iGen was born with an iPhone in their hands and Millennials thrive to find quality news and entertainment sources through all media platforms. We are in a golden age of media overall, as content is available everywhere and across all devices.

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Microphone on mixer panel
#RadioMediaTour, #RMT

Make Your Voice Heard! Helpful Tips to Rock Your Radio Media Tour

by Diana Cardenas

You’re planning a series of radio interviews for your spokesperson—this is big, no wait.... this is huge! Radio is an outstanding medium to reach millions of listeners to effectively get your brand messages across.

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Video Transcoding Icon
#Video, #Transcoding

From our Experts: Understanding Video Transcoding

by Nikea Wortham

MultiVu's AVOC department, is responsible for transcoding the multiple types of video files that we receive and prepare them for the platform they will be used on. Yet many people don't understand what video transcoding entails.

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Back-to-School SMT set
#SatelliteMediaTour, #CoOpMediaTour

A Well-Designed Set is Just as Important as the Pitch

by Matt Piccolo

Talented and well-known spokesperson? Check. Compelling story and topic? Check. Pitch-perfect media alert? Check.

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YESAQ Logo
#YESAQ, #FAQ

Introducing the YESAQ - Webcast's alternative to the FAQ

by Shana Ferriby

This summer I read a great article about a local public office finding a brilliant new solution to answering lots of the same questions. They made a list of every question they answered regularly with 'yes!'.

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Asleep with TV on
#Creative, #Video

Listen to Watch: How Sound Can Bring Your Video to Life

by Jeanne Gunther

Have you ever “watched” something but weren’t sure why you had such a strong reaction to it? The scene was rather stark; nothing visually stimulating. Yet somehow you felt a myriad of emotions in what otherwise looked like a rather normal sequence of events. Now silence your speakers and watch the same scene again. Without the sound, is that emotional scale even remotely close?

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clothing store
#SatelliteMediaTour, #Bilingual

Bilingual Benefits: Why Spanish Language Tactics Should Be a Part of Earned Broadcast Strategy

by Roxanne Garcia

There are presently over 50 million Hispanics living in the United States. Hispanic population growth has hit an all-time high and despite such growth beginning to slow, so has the number of Hispanics who speak Spanish at home.

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clothing store
#SatelliteMediaTour

Dos & Don’ts: Helping Your Spokesperson Plan Their SMT Attire

by Lindsay Hohl

With award show season in full swing, we know stars have chefs, trainers and stylists at their disposal before they walk down the red carpet. While there may not be a red carpet leading to the studio for your next satellite media tour, we can definitely help your SMT spokesperson look and feel like a star with these simple dos and don’ts!

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Behind the Scenes
#MediaTour

Diagnosis Media Tour: Going on Location Can Add Context to Stories

by Gerard Wong

Thousands of stories compete for the public's attention every day. It's enough to make organizations with news to share ask the same question, “What can be done to cut through the clutter to get our message out?”

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#Brand, #Time Square, #Video

Amplify Your Brand with the Power of Times Square

by Matt McCoy

All MultiVu branded landing pages include distribution of an image to the Reuters board in New York City's Times Square. MultiVu can also arrange for your video to appear on the board! Besides the “wow” factor of seeing your content on this huge display in an iconic location, this presents an opportunity to boost social engagement by sharing this exciting imagery on your own social channels.

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MultiVu Top 5 Blogs
#MultiVu, #TopBlogs

MultiVu's Top 5 Most-Viewed Blog Posts of 2017

2017 was an important year for us. Not only did we launch our revamped website, we also created the Beyond Broadcast blog - a resource chock-full of information written by our team of experts from all different areas of the business. While the website was successful, the blog was a total hit! It consistently ranked the #1 most-visited section of MultiVu.com.

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MultiVu Analytics
#Broadcast, #Video Specs, #Video

Video Specs for Noobs: format, size, bitrate and why it all matters

by George Cook

In the content jungle knowing the difference between a local broadcast video and a social video can be your key to survival. Formats, bitrates, window size, what does it all mean? In this post, we try to explain what your vendor is telling you when the say the dreaded words, “Broadcast Quality.” There are a few key terms to understand when exporting your video for distribution.

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MultiVu Analytics
#Broadcast, #Data, #Analytics

Data … and Broadcast Media???

by Amanda Becker

Data. It’s one hot topic. It’s not just for financial institutions and the tech world anymore. Behind every single industry sits a ton of data. The interesting and fun part is taking the information, making sense of it and then making it easy for clients to understand (and making it look pretty doesn’t hurt either).

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Navigating the Content Jungle
#CreativeVideo

Navigating the Content Jungle

by Larry Cardarelli

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. In past years, we’ve created an animated series on Goldie the goldfish. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention. Back then, finding stats about the role online video plays in communications was still relatively nascent. We had to dig.

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Healthcare and Creative graphic
#Healthcare, #Creative, #CreativeVideo

Healthcare and Creative: A Love Story

by Lauren McCurdy

Healthcare, meet creative. Creative, meet healthcare.

These two have been forever bumping into each other in your videos... Will they ever make it work, fall in love, and live happily ever after?

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Co-Op Media Tour
#CoOpMediaTour, #MediaTour

Co-Op Media Tours: How Brands Can Shine When They Share the Spotlight

by Kai Carroll

Co-Op Media Tours are a great way to get products and services in front of the consumers without bearing the cost of a stand-alone tour. But how can brands shine when they share the spotlight with multiple partners?

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#MediaRelations, #EarnedMedia

Winning Tips for Pitching Morning TV Shows

by Maggie McMahon

Morning TV show producers receive hundreds of email pitches and countless phone calls from PR people every day. Many producers work overnight, then produce their show, then prepare for the next day's show. By the time a producer looks at your email pitch or answers your phone call, there is very little time to consider your story.

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Phone in hand - walking dog
#ContentMarketing

New Tricks are a Brands’ Treat

by Stephen Kaplan

Content marketing has evolved over time, providing brands the opportunity to reach consumers in entirely new ways. With media fragmentation growing and screens proliferating, capturing your audience’s attention has never been so easy and yet so complex.

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video camera
#LiveVideo, #SocialMedia

5 Tips to Leverage Facebook Live for your Brand

by Dan Conboy

Since its 2016 debut, Facebook Live has proven to be a valuable and innovative tool for media companies and brands to get their message out. Facebook now states that Live videos account for 20% of all videos on the platform, and Google Trends finds that it's search popularity has risen over 330% since Facebook Live's rollout.

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girl at computer
#Creative

3 Ways to Harness the Creative Chaos

by Jillian Breslin

Creativity is perceived as something that can't be taught - a spontaneous and unorganized spark that can strike at any given moment. Therefore, creativity tends to be a bit messy - full of rewrites, crumpled pieces of paper, and maybe a panic attack or two.

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Guy talking
#MediaTour

Media Tour 101: What to expect and how to prepare the talent

by Cyd Middlesworth

The interview schedule has been finalized, the set and props are ready, catering has been ordered, and now all that stands between you and your satellite media tour is a good night's rest. But what to expect that morning? And how can you prepare your talent for success?

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Person on phone
#SocialMedia

4 Social Media Strategies Sure to Engage your Audience

by Stephanie Rittenhouse

As the way people are receiving their news has drastically changed over the past few years, social media has become a far bigger part of PR than ever before, especially when targeting certain demographics. Today, 69% of the public uses some type of social media.[1] And as social media touches almost every aspect of our lives, marketers are looking follow their audience.

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#Multichannel, #MNR

Multichannel News Releases - Best Practices for Your Project

by Julianna Thornberg

Whether it's your first time creating a Multichannel News Release (MNR) or you're a MultiVu expert, sometimes knowing where to start with your project is the hardest part. There are many moving pieces to creating a complex project like this, and it can be overwhelming for even the most experienced communication pro.

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#MediaTour

Making the Most of Your Video Production Budget

#MediaTour

Maximizing Your Budget with Media Tours

#VideoProduction, #Multichannel

Video for Integrated Campaigns: Maximizing Reach & Results across Channels

#MediaTour

Media Tour Boot Camp: What to Know to Get Your Story on TV & Beyond

#MediaTour

Video Production Boot Camp: What You Need to Know for Your Next Production

#MediaTour

Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Results

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