Beyond Broadcast

Strategies & Best Practices from Our Industry Experts

#MediaRelations, #EarnedMedia

Winning Tips for Pitching Morning TV Shows

by Maggie McMahon

Morning TV show producers receive hundreds of email pitches and countless phone calls from PR people every day. Many producers work overnight, then produce their show, then prepare for the next day's show. By the time a producer looks at your email pitch or answers your phone call, there is very little time to consider your story.

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Homepage and landing page on computer screens
#ContentMarketing, #MNR

Homepages vs Landing Pages—Maximizing the Attention Span of Your Audience

by Megan Petrello

So you’ve got an announcement to make and unfortunately the PA system in your elementary school is no longer cutting it.

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Phone in hand - walking dog
#ContentMarketing

New Tricks are a Brands’ Treat

by Stephen Kaplan

Content marketing has evolved over time, providing brands the opportunity to reach consumers in entirely new ways. With media fragmentation growing and screens proliferating, capturing your audience’s attention has never been so easy and yet so complex.

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video camera
#LiveVideo, #SocialMedia

5 Tips to Leverage Facebook Live for your Brand

by Dan Conboy

Creativity is perceived as something that can't be taught - a spontaneous and unorganized spark that can strike at any given moment. Therefore, creativity tends to be a bit messy - full of rewrites, crumpled pieces of paper, and maybe a panic attack or two.

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girl at computer
#Creative

3 Ways to Harness the Creative Chaos

by Jillian Breslin

Creativity is perceived as something that can't be taught - a spontaneous and unorganized spark that can strike at any given moment. Therefore, creativity tends to be a bit messy - full of rewrites, crumpled pieces of paper, and maybe a panic attack or two.

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Guy talking
#MediaTour

Media Tour 101: What to expect and how to prepare the talent

by Cyd Middlesworth

The interview schedule has been finalized, the set and props are ready, catering has been ordered, and now all that stands between you and your satellite media tour is a good night's rest. But what to expect that morning? And how can you prepare your talent for success?

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Person on phone
#SocialMedia

4 Social Media Strategies Sure to Engage your Audience

by Stephanie Rittenhouse

As the way people are receiving their news has drastically changed over the past few years, social media has become a far bigger part of PR than ever before, especially when targeting certain demographics. Today, 69% of the public uses some type of social media.[1] And as social media touches almost every aspect of our lives, marketers are looking follow their audience.

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#Multichannel, #MNR

Multichannel News Releases - Best Practices for Your Project

by Julianna Thornberg

Whether it's your first time creating a Multichannel News Release (MNR) or you're a MultiVu expert, sometimes knowing where to start with your project is the hardest part. There are many moving pieces to creating a complex project like this, and it can be overwhelming for even the most experienced communication pro.

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#MediaTour

Making the Most of Your Video Production Budget

#MediaTour

Maximizing Your Budget with Media Tours

#VideoProduction, #Multichannel

Video for Integrated Campaigns: Maximizing Reach & Results across Channels

#MediaTour

Media Tour Boot Camp: What to Know to Get Your Story on TV & Beyond

#MediaTour

Video Production Boot Camp: What You Need to Know for Your Next Production

#MediaTour

Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Result

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