Beyond Broadcast

Strategies & Best Practices from Our Industry Experts

In a MultiVu Minute October 2018
#Bulletin

In a MultiVu Minute – October 2018

A Media Relations & Distribution Bulletin

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ign that reads awesome with arrow pointing right and less awesome with arrow pointing left
#Webcast

Trick Out Your Webcast!

by Richard Dziegielewski

Whether it be a moon roof, pull down television or a push button start, everyone loves the upgrades available with new cars. Customers often ask themselves the same two questions when purchasing car upgrades as they do when purchasing a webcast upgrade, “Do I really need it?” and “Is it worth the price?”

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Guys Dancing in Santa Suits
#Media, #HolidayInterviews

Dos & Don'ts of Seasonal Media Interview Pitching

by Maggie McMahon

The world has never been more connected; consumers have an insatiable content habit with unlimited options. Facebook, Snapchat, Instagram, Live Streaming, it’s easy to get tunnel vision, but contrary to popular belief, local TV and radio news remains Americans’ top media options.

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Nielsen Time spent with media graph
#Media

Just when you think Local Radio & TV News is a Dying Medium…They reel you back in!

by Alyson Heller

The world has never been more connected; consumers have an insatiable content habit with unlimited options. Facebook, Snapchat, Instagram, Live Streaming, it’s easy to get tunnel vision, but contrary to popular belief, local TV and radio news remains Americans’ top media options.

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Neil Patrick Harris GIF
#Video

Why Video?…Why Are You Still Asking?

by Jillian Breslin

Late at night, with Grey's Anatomy reruns playing on Netflix, I find myself mindlessly scrolling through my Instagram feed. I don't even remember opening the app, but there I am senselessly swiping up.

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Earnings Infographic
#Webcast, #Earnings

The Quarterly Earnings Rollercoaster - A Webcast Producer's Journey

by Virginia O'Brien

Putting it simply, public companies report their earnings performance to their shareholders on a quarterly basis. Shareholders are eager to hear about the financial health of the companies in which they are investing their money.

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This is an important public serive announcement
#PSA

A Public Service Announcement About Public Service Announcements

by Wendy Chung

Been tasked to send out a video or radio spot to the public to raise awareness? Great. As you pour over all your paid advertising options, consider for a moment if you might have a Public Service Announcement (PSA) on your hands. After all, PSAs have the potential to maximize your message’s reach by receiving more airings than paid placements.

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I don't know Neil deGrasse Tyson
#CheatSheet

OMG—WTF is going on with all these acronyms?? SMH, IDK what anything even means!

by Cyd Middlesworth

We have a lot of services and technical terms we like to throw around at MultiVu, so it’s only natural their acronyms have become commonplace. Here’s a guide to some of our most used industry acronyms so you stay in the know:

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#Instagram, #Brand

Square by Square - How to Create a Perfectly Curated Instagram Feed for your Brand

by Stephanie Rittenhouse

When it comes to social media, Instagram is the place to be. There are currently over 800 million Instagram users and around 48% of brands have an Instagram presence. If Social Media Week taught me anything, it was that Instagram is the social media platform that is in it for the long haul. If you're tasked with creating or rebranding your company's Instagram presence like I currently am, follow these simple steps to create a feed that is both informative and tells a story.

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Denzel Washington walking away from explosion
#VideoProduction

Emotional Impact Trumps Technique During Content Creation

by Ryan Coutu

There are many articles and lists on the internet telling you what you need to make a successful video. Almost unanimously, story is first on the list. Rightfully so, without story, there is nothing to inform all other aspects of a piece. Aesthetic, style, tone, pace, these are all things that are dictated by what story you are trying to tell.

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Manhattan Times Square big screens
#Distribution

How Your Event Can Own the City

by William Chung

Many industries have made their trade events into a city-wide spectacle. The media takes notice of annual affairs such as Comic Con in San Diego, Fashion Week in New York City, and the International Consumer Electronics Show (CES) in Las Vegas.

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#Photography, #Video Production

We're Doing it Live! Why Webcast Producers Are Necessary Onsite

by Shana Ferriby & Jeanne Gunther

Whether it's one of the largest company announcements to date or a quarterly report that is about to be unveiled - having a webcast producer onsite is a lot more than syncing up slides.

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#Photography, #Video Production

Ummm, It's a Video - Why Do You Need Still Photography?

by Kim McCabe

An artistic image. A perfectly posed and stylized snapshot. A candid photograph that captures a memory. A picture is worth so much more than the cliched “thousand words.” But are those “thousand words” necessary when doing a video project?! The whole objective is to create motion, is it not?

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microphone stand
#Spokesperson, #Multichannel Solution

Choosing the Right Spokesperson for Your Multichannel Solution

by Risa Chuang

The details of your campaign launch are set, the press release is written, assets decided upon and your media strategies in place - the only thing missing is a personality and a voice to tell your story. While there are some tried and true rules of engagement when searching for that perfect someone who will convey your key messages and resonate with audiences, bigger isn't always better and A-list isn't always applicable.

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Girl wearing headphones
#Radio, #Marketing, #Campaign

4 Reasons Why Radio Can Provide Extra Spring to Marketing Campaigns…

by Wendy Chung

It may come as no surprise that news/talk radio listenership spikes during breaking news or natural disasters, such as during the 2017 hurricane season. But you may be astonished to learn that radio is still a top medium in the majority of American lives. Leaving radio off your campaign media mix, may mean missing an important opportunity to reach your target audience. Here are four reasons why you should consider adding radio to your next campaign:

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Social media stats: 40% socialize more online than they do face-to-face
#MNR, #SmartPR

Step up Your Press Release Game with a Multichannel Approach

by Melissa Elsner

Take a moment to think about what you post on social media each day. Perhaps you use Twitter, Instagram, LinkedIn or Facebook. The expectations for posts change on each platform - hashtags here, stories and filters there. Each message is tailored for the audience and channel you post it on. Are you showing the same care and attention to your PR messaging?

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Guy with Headphones
#RadioMediaTour

Who's Listening and to What? - #RadioMediaTour

by Ted Birkey

It’s no surprise that heading into 2018 media consumption is less about entertainment and has become more about lifestyle choices. The iGen was born with an iPhone in their hands and Millennials thrive to find quality news and entertainment sources through all media platforms. We are in a golden age of media overall, as content is available everywhere and across all devices.

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Microphone on mixer panel
#RadioMediaTour, #RMT

Make Your Voice Heard! Helpful Tips to Rock Your Radio Media Tour

by Diana Cardenas

You’re planning a series of radio interviews for your spokesperson—this is big, no wait.... this is huge! Radio is an outstanding medium to reach millions of listeners to effectively get your brand messages across.

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Video Transcoding Icon
#Video, #Transcoding

From our Experts: Understanding Video Transcoding

by Nikea Wortham

MultiVu's AVOC department, is responsible for transcoding the multiple types of video files that we receive and prepare them for the platform they will be used on. Yet many people don't understand what video transcoding entails.

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Back-to-School SMT set
#SatelliteMediaTour, #CoOpMediaTour

A Well-Designed Set is Just as Important as the Pitch

by Matt Piccolo

Talented and well-known spokesperson? Check. Compelling story and topic? Check. Pitch-perfect media alert? Check.

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YESAQ Logo
#YESAQ, #FAQ

Introducing the YESAQ - Webcast's alternative to the FAQ

by Shana Ferriby

This summer I read a great article about a local public office finding a brilliant new solution to answering lots of the same questions. They made a list of every question they answered regularly with 'yes!'.

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Asleep with TV on
#Creative, #Video

Listen to Watch: How Sound Can Bring Your Video to Life

by Jeanne Gunther

Have you ever “watched” something but weren’t sure why you had such a strong reaction to it? The scene was rather stark; nothing visually stimulating. Yet somehow you felt a myriad of emotions in what otherwise looked like a rather normal sequence of events. Now silence your speakers and watch the same scene again. Without the sound, is that emotional scale even remotely close?

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clothing store
#SatelliteMediaTour, #Bilingual

Bilingual Benefits: Why Spanish Language Tactics Should Be a Part of Earned Broadcast Strategy

by Roxanne Garcia

There are presently over 50 million Hispanics living in the United States. Hispanic population growth has hit an all-time high and despite such growth beginning to slow, so has the number of Hispanics who speak Spanish at home.

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clothing store
#SatelliteMediaTour

Dos & Don’ts: Helping Your Spokesperson Plan Their SMT Attire

by Lindsay Hohl

With award show season in full swing, we know stars have chefs, trainers and stylists at their disposal before they walk down the red carpet. While there may not be a red carpet leading to the studio for your next satellite media tour, we can definitely help your SMT spokesperson look and feel like a star with these simple dos and don’ts!

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Behind the Scenes
#MediaTour

Diagnosis Media Tour: Going on Location Can Add Context to Stories

by Gerard Wong

Thousands of stories compete for the public's attention every day. It's enough to make organizations with news to share ask the same question, “What can be done to cut through the clutter to get our message out?”

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#Brand, #Time Square, #Video

Amplify Your Brand with the Power of Times Square

by Matt McCoy

All MultiVu branded landing pages include distribution of an image to the Reuters board in New York City's Times Square. Besides the “wow” factor of seeing your content on this huge display in an iconic location, this presents an opportunity to boost social engagement. Below are some examples of social media being used to boost the power of Times Square content, information on the display itself and ways to optimize your content for its Times Square appearance.

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MultiVu Top 5 Blogs
#MultiVu, #TopBlogs

MultiVu's Top 5 Most-Viewed Blog Posts of 2017

2017 was an important year for us. Not only did we launch our revamped website, we also created the Beyond Broadcast blog - a resource chock-full of information written by our team of experts from all different areas of the business. While the website was successful, the blog was a total hit! It consistently ranked the #1 most-visited section of MultiVu.com.

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MultiVu Analytics
#Broadcast, #Video Specs, #Video

Video Specs for Noobs: format, size, bitrate and why it all matters

by George Cook

In the content jungle knowing the difference between a local broadcast video and a social video can be your key to survival. Formats, bitrates, window size, what does it all mean? In this post, we try to explain what your vendor is telling you when the say the dreaded words, “Broadcast Quality.” There are a few key terms to understand when exporting your video for distribution.

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MultiVu Analytics
#Broadcast, #Data, #Analytics

Data … and Broadcast Media???

by Amanda Becker

Data. It’s one hot topic. It’s not just for financial institutions and the tech world anymore. Behind every single industry sits a ton of data. The interesting and fun part is taking the information, making sense of it and then making it easy for clients to understand (and making it look pretty doesn’t hurt either).

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Navigating the Content Jungle
#CreativeVideo

Navigating the Content Jungle

by Larry Cardarelli

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. In past years, we’ve created an animated series on Goldie the goldfish. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention. Back then, finding stats about the role online video plays in communications was still relatively nascent. We had to dig.

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Healthcare and Creative graphic
#Healthcare, #Creative, #CreativeVideo

Healthcare and Creative: A Love Story

by Lauren McCurdy

Healthcare, meet creative. Creative, meet healthcare.

These two have been forever bumping into each other in your videos... Will they ever make it work, fall in love, and live happily ever after?

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Co-Op Media Tour
#CoOpMediaTour, #MediaTour

Co-Op Media Tours: How Brands Can Shine When They Share the Spotlight

by Kai Carroll

Co-Op Media Tours are a great way to get products and services in front of the consumers without bearing the cost of a stand-alone tour. But how can brands shine when they share the spotlight with multiple partners?

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#MediaRelations, #EarnedMedia

Winning Tips for Pitching Morning TV Shows

by Maggie McMahon

Morning TV show producers receive hundreds of email pitches and countless phone calls from PR people every day. Many producers work overnight, then produce their show, then prepare for the next day's show. By the time a producer looks at your email pitch or answers your phone call, there is very little time to consider your story.

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Phone in hand - walking dog
#ContentMarketing

New Tricks are a Brands’ Treat

by Stephen Kaplan

Content marketing has evolved over time, providing brands the opportunity to reach consumers in entirely new ways. With media fragmentation growing and screens proliferating, capturing your audience’s attention has never been so easy and yet so complex.

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video camera
#LiveVideo, #SocialMedia

5 Tips to Leverage Facebook Live for your Brand

by Dan Conboy

Since its 2016 debut, Facebook Live has proven to be a valuable and innovative tool for media companies and brands to get their message out. Facebook now states that Live videos account for 20% of all videos on the platform, and Google Trends finds that it's search popularity has risen over 330% since Facebook Live's rollout.

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girl at computer
#Creative

3 Ways to Harness the Creative Chaos

by Jillian Breslin

Creativity is perceived as something that can't be taught - a spontaneous and unorganized spark that can strike at any given moment. Therefore, creativity tends to be a bit messy - full of rewrites, crumpled pieces of paper, and maybe a panic attack or two.

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Guy talking
#MediaTour

Media Tour 101: What to expect and how to prepare the talent

by Cyd Middlesworth

The interview schedule has been finalized, the set and props are ready, catering has been ordered, and now all that stands between you and your satellite media tour is a good night's rest. But what to expect that morning? And how can you prepare your talent for success?

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Person on phone
#SocialMedia

4 Social Media Strategies Sure to Engage your Audience

by Stephanie Rittenhouse

As the way people are receiving their news has drastically changed over the past few years, social media has become a far bigger part of PR than ever before, especially when targeting certain demographics. Today, 69% of the public uses some type of social media.[1] And as social media touches almost every aspect of our lives, marketers are looking follow their audience.

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#Multichannel, #MNR

Multichannel News Releases - Best Practices for Your Project

by Julianna Thornberg

Whether it's your first time creating a Multichannel News Release (MNR) or you're a MultiVu expert, sometimes knowing where to start with your project is the hardest part. There are many moving pieces to creating a complex project like this, and it can be overwhelming for even the most experienced communication pro.

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#MediaTour

Making the Most of Your Video Production Budget

#MediaTour

Maximizing Your Budget with Media Tours

#VideoProduction, #Multichannel

Video for Integrated Campaigns: Maximizing Reach & Results across Channels

#MediaTour

Media Tour Boot Camp: What to Know to Get Your Story on TV & Beyond

#MediaTour

Video Production Boot Camp: What You Need to Know for Your Next Production

#MediaTour

Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Results

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