Access to the 2015 Campari Calendar materials (incl. but not limited to photos, press kit, texts, images, video, press conference, etc.) is available for non- paid pr purposes only.
Any non-authorized reproduction, use or transmission of this material will cause irreparable injury and damage to Gruppo Campari, which will be entitled to pursue any and all remedies available to it through law or equity against the violators. Countries are responsible to be complaint with their local legislation in terms of images reproduction.
Campari Reveals Stunning 2015 Campari Calendar Cover Image and Unveils Official Launch Date for 2015 Edition
Milan – 15th October 2014, PRNewswire/– Today, Campari® proudly unveils the cover image for the 2015 Calendar, entitled ‘Mythology Mixology’ and can also confirm that the official unveil date for the next edition will be the 5th November 2014.
The iconic Calendar cover image features this year’s stunning leading lady, Eva Green, wearing a beautiful custom-made red gown poised against Campari’s wheel of time. The wheel symbolises the key dates in Campari’s rich and colourful past, where 12 of its most iconic and best-loved cocktail recipes were born. Whilst these intriguing stories journey through Campari’s glorious over 150 year history to date, the collection also has a distinct contemporary feel that challenges fans to look to the future and imagine the endless possibilities for this timeless spirit brand.
Eva’s striking stance entices fans in to join her on an imaginative journey of discovery, as the dazzling heroine leads us through a contemporary reinterpretation of the brand’s history and celebrates the classic cocktail recipes that are still so popular in today’s modern world.
The Calendar was shot by the worldwide acclaimed and exhibited fine art photographer Julia Fullerton-Batten, the first ever woman to get behind the lens on the Campari Calendar.
The Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be distributed to friends of Campari around the world.
Campari fans can follow the journey on social media and get involved in the action at #CampariCalendar. Here, they can discover all of the Calendar imagery and will be able to watch behind the scenes footage across the Campari feeds, including Facebook, Twitter, Instagram, Pinterest.
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For more information please contact: International Press Contact
About The Campari Calendar
The Campari Calendar is one of the world’s iconic artistic calendars. Distributed in international limited edition of only 9,999 copies it is a small, collectible luxury for the happy few that receive it, and is a tribute to the world class talent and photographers that make it come to life every year.
Campari is a contemporary and charismatic classic. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants an 3 wineries worldwide and has its own distribution network in 19 countries. The Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/.
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