New Tricks are a Brands’ Treat
Who says you can’t teach an old dog new tricks?
Content marketing has evolved over time, providing brands the opportunity to reach consumers in entirely new ways. With media fragmentation growing and screens proliferating, capturing your audience’s attention has never been so easy and yet so complex.
Many brands have stuck to the tried and true channels: print, radio, television and some digital. But siloing your marketing budget to traditional channels, is simply not as effective as it once was.
It’s time for the old dogs to learn new tricks when reaching their target audience.
Humans are more on the go than they’ve ever been before. Plus everyday distractions like checking email, sending a text, or making a call can prevent your target audience from seeing or hearing your content.
Luckily you no longer have to put all your eggs (or dog biscuits!) in one basket.
Now brands can target potential customers all day, every day. Following your target customer throughout their day not only ensures they’re taking note, but also keeps you top of mind.
Take Alex and Sadie for example:
ABOUT THE EXPERT: Stephen Kaplan
Stephen Kaplan, Director, Broadcast Distribution. Stephen is responsible for the global planning and placement of all paid media, including television, radio, out-of-home and digital. Before coming to MultiVu, he spent seven years at Synaptic Digital as media buying director. He started his career as a broadcast negotiator. Stephen graduated in Business Administration major from the University of Rhode Island.
MultiVu, a Cision/PR Newswire division, produces and places compelling content strategically across multiple channels globally to deliver targeted results and drive desired engagement. Created in 2002 from network news veterans and media relations professionals, MultiVu has grown into a content creation and media strategy company, leading in the broadcast communications industry. More information can be found on www.multivu.com.