The Value of Going Virtual While We Stay at Home
As COVID-19 changes the way we live, work, and interact with others, it also changes the way we communicate. Overnight our ‘normal’ went from broadcast-quality Satellite Media Tours in a production facility or remote location staffed with a network of technical personnel integral to pulling off thirty back-to-back interviews within a four-hour window…to going virtual.
Amidst those first days of our ’new normal,’ communicators were left wondering: Are media tours still possible? Is local news interested in hearing our story? What kinds of content are they attracted to, and is what we have to say still relevant? Do we still have something to offer at this juncture and does anyone really care? A very recent survey of U.S. consumers revealed that local news is the public's most trusted source for COVID-19 information, second only to doctors and healthcare professionals1. This is great news for communicators: stations are still looking for relevant content; consumers deem them as a trustworthy source; and Virtual Media Tours can get these messages out to these audiences.
Whether you have a chef showcasing new recipes and easy, at-home meal solutions for busy families, an educator providing advice to parents on how to maximize home schooling and virtual learning, a technology company helping others handle the strain on your at-home technology, or a financial advisor helping Americans weather the financial storm, local news producers have told us that that yes, they are on board to share everyday tips with their viewers and listeners who are looking for guidance on how to handle their ‘new normal.’
The value lies in the fact that we can still reach viewers and listeners with relevant information that’s meaningful to them. It may not be a high-end, two-camera switched production from a remote location with a custom-designed set, but virtual tours work, originate from the safe confines of a spokesperson’s home where they are demonstrating safe social distancing measures, and most importantly, where brands are showing that they respect and are adhering to the same guidelines that everyone else needs to abide by.
MultiVu is committed to helping comms professionals find the best solutions for their communications needs, regardless of urgency or specificity. We encourage you to contact us today so we can support you in these quickly changing times.1Savanta, “US Consumer Pulse: Covid-19 Tracker Impacts on sentiment, behaviors, and outlook.” 23rd March 2020
ABOUT THE EXPERT: Risa Chuang
Risa Chuang is the Director of Media Relations at MultiVu, a Cision company. In her role, she manages the execution of broadcast solutions and media strategies for clients in the healthcare, consumer, technology, nonprofit and automotive space. During her thirteen-year tenure at MultiVu, she has successfully managed hundreds of media tours and has effectively directed a multitude of high profile media strategies. Prior to working at MultiVu, Risa spent seven years at Medialink working as an on-site live events producer and a media relations manager. She started her career working at Worldwide Television News (WTN), ABC’s international news bureau, obtaining facilities for domestic and foreign broadcasters covering news events around the globe. Risa has a Teaching English as a Foreign Language (TEFL) degree and taught business English in Portugal and Poland. She later followed up with a brief stint teaching English and ESL at an inner city high school. She is also an active volunteer at JDRF, an organization dedicated to funding type 1 diabetes research. Risa has a B.S. in Communications from Ithaca College, and an M.A in International Education from New York University.
MultiVu is the strategic team at Cision dedicated to the creation and targeted distribution of creative content. Our award-winning diverse pool of industry-leading talent are extremely passionate about partnering with our clients, bringing best-in-class stories and concepts to life, and getting those stories to the audiences who want to experience them most. To start crafting your story, visit us online at www.multivu.com.