Find Your Perfect Match
/ /L’Oréal Paris
DESCRIPTION
L’Oréal Paris wanted to find a unique way to tell the story behind one of its hair color and hair color treatment campaigns, Find Your Perfect Match. The campaign launched in conjunction with Valentine’s Day.
To do this, MultiVu came up with three personas, with each one focusing on a particular type of consumer. These personas were designed to illustrate the right type of hair color and appropriate treatments for each user.
The Three Personas were:
- “No Strings Attached” featuring L’Oréal Colorista Hair Color and L’Oréal Elvive Total Repair Shampoo and Conditioner
- “Let's Make it Official” featuring L’Oréal Preferences Hair Color and L’Oréal EverPure Shampoo and Conditioner
- “Playing the Field” featuring L’Oréal Feria Hair Color and and L’Oréal Elvive Color Vibrancy Shampoo and Conditioner
The final deliverable included in-store display ads in Walgreens and Duane Reade locations nationwide.
CREDITS
Graphic Designer // Sonali Patel and Nataliya Sannikova
