/ /L’Oréal Paris
L’Oréal Paris wanted to find a unique way to tell the story behind one of its hair color and hair color treatment campaigns, Find Your Perfect Match. The campaign launched in conjunction with Valentine’s Day.
To do this, MultiVu came up with three personas, with each one focusing on a particular type of consumer. These personas were designed to illustrate the right type of hair color and appropriate treatments for each user.
The Three Personas were:
The final deliverable included in-store display ads in Walgreens and Duane Reade locations nationwide.
Graphic Designer // Sonali Patel and Nataliya Sannikova