The Closer

/ / National Limousine Association


National Limousine Association's Ride Responsibly™ initiative ( is back with its fourth public service announcement starring actress and activist, Pamela Anderson. The PSA calls into question the labor practices of ride-hailing services and the misleading hiring tactics deployed to lure drivers. In “The Closer,” we shift the conversation from safety-focus, as seen in “Ride Responsibly,” to the deceptive labor practices of ride-hailing companies.


Director // Luke Gilford

DP // Julian Kapadia

Producer // Jillian Breslin

Art Direction // David Davis

Editing & VFX // B.B. Enriquez

Filmed at Popsicle LA

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