Swipe. Click. Tweet. Repeat. What really happens in an internet minute.
Scrolling through Instagram stories. Catching up with friends via Facebook. Checking out news in real time on Twitter. Binge watching I’m Sorry. Spending way too much money online shopping! You can find me doing all of the above when I’m online, but what ARE others spending their time doing online? For anyone looking to include social media in an overall campaign, it’s interesting to understand behavioral patterns of potential consumers. This infographic shows a comparison of the last two years – with some interesting shifts in how people are choosing to spend their time online.
The amount of people scrolling Instagram has doubled over the past year, thanks in part to the growing popularity of Stories. This social platform is continuing to gain traction and for brands, this means the creation of visual content is the key to being seen.
Raise your hand if you’re spending less time watching your television and binging shows via your devices. Streaming services have seen a huge surge over the past year which can be difficult for advertisers. Consider adding full-service player or pre-roll to your campaigns to ensure that your content ends up where the viewers are.
If you walk through any mall in the US, you’ll notice more and more brick and mortal stores closing shop. With the ease and perks of shopping through services such as Amazon Prime, consumers will only increase the amount they are spending online. This trend is sure to continue through 2019.
Facebook continues to show consistency in their reach and a great tactic to get interactive on the platform is by going live. Facebook Live gives a brand the chance to interact in real time with their followers and is a great tactic to consider when launching a new product, doing a demonstration, or a brand event.
Before you ‘swipe left’ on adding social to your campaign, you should consider how ‘swiping right’ to the idea can take your story in the RIGHT direction!
ABOUT THE EXPERT: Stephanie Rittenhouse
Stephanie is Manager of the Media Relations Department and also spearheads MultiVu’s social media presence. She is a seasoned broadcast PR vet and has worked at News Broadcast Network, Medialink, and WestGlen Communications. Stephanie holds a B.A. in Communications from Fordham University, is a native Brooklynite, and can whip out a relative Seinfeld quote for absolutely any situation.
MultiVu, a Cision/PR Newswire division, produces and places compelling content strategically across multiple channels globally to deliver targeted results and drive desired engagement. Created in 2002 from network news veterans and media relations professionals, MultiVu has grown into a content creation and media strategy company, leading in the broadcast communications industry. More information can be found on www.multivu.com.