Subscription is the Adaptable Crisis Solution

I don't need to tell you how COVID-19 has changed corporate business processes, goals, and strategies. But what I can tell you is how MultiVu has helped our subscription partners through the uncertainty of this time by providing visibility for COVID-19 response efforts, fast executions, and stability through the storm.

During the past 10 weeks of shelter-in-place orders, quarantines, and the unpredictability of the communication landscape, MultiVu has been able to help our subscription partners in unparalleled ways. MultiVu transitioned all Satellite Media Tours to Virtual Media Tours, leveraging Zoom and Skype to broadcast important updates. Our experts have been working tirelessly to get spokespeople interviews in the prime slots and launching communications through the solutions that work and have proven results. Additionally, over the past weeks, our MultiVu experts facilitated donations, relief efforts, and other company CSR announcements, created strategic digital placements for announcing national industry changes, and pivoted in-person events to live streams – just to name a few.

Here is what just one of our subscription partners has said:

The flexibility that the MultiVu Subscription provides has no equivalent. When our partners need to get news out fast or change directions quickly, there's no time to negotiate a contract through Legal or get introduced to a new team. Subscription makes it possible to execute goals quickly and effectively when time is of the essence. Our industry experts already know our subscription partners, already have industry insights into what is happening in their day-to-day, and they can leverage that in an instant for ideation and then implementation.

As the world continues to change and shift into unprecedented new norms, MultiVu continues to adapt and be the industry leader. Being a MultiVu subscription partner can help you with your most pressing objectives when they matter most, no matter how flexible they need to be. Going forward, we are confident that, regardless of the “new normal,” a MultiVu subscription partnership is the missing puzzle piece for your team.

ABOUT THE EXPERT: Julianna Thornberg

Julianna Thornberg is the Subscription Client Success Manager for MultiVu, a Cision company. Julianna helped with the creation of the subscription process and management at MultiVu. She started her career at PR Newswire in 2011 as a Customer Content Specialist before becoming a Project Manager for MultiVu's Online team. Julianna earned a bachelors in Media Communications from the University of New Mexico and a master's degree in Public Relations from Kent State University.