How Organizations Have Altered Their Comms Strategy During COVID-19
For nearly twenty years, businesses have trusted MultiVu to help them tell their stories to the world. Today, during an unprecedented time in our nation, we are working together to ensure clients have what they need to keep sharing their critical messaging.
Our team has been hard at work, supporting businesses and organizations that need to:
- Manage communications with employees and customers
- Alter planned events and product launches
- Discover how to use virtual tactics to reach audiences
Below are some examples of the comms plans we have helped put in place quickly for our clients in the wake of COVID-19. We are hopeful that sharing these examples could help you and your team pivot your plans and spur some ideas for you.
MultiVu donated a Multichannel News Release (MNR) to the Ad Council so they could share the news of their Coronavirus PSAs in partnership with the White House, CDC, HHS, and major media networks. The series of national Public Service Announcements (PSAs) and multichannel content will provide critical and urgent messages to the American public during the COVID-19 pandemic. The creative PSA content targets high-risk populations and the general public with messages supporting social distancing, personal hygiene, and mental health. The PSAs direct audiences to a resource site that will be regularly updated with information on the crisis.
Inseego, a mobile solutions company, wanted to share tips and solutions to employees and schoolchildren across the country who are now working and studying from home. This adjustment puts at-home wi-fi networks to the test, potentially leaving them vulnerable to capacity issues as well as security risks. We conducted a satellite media tour with technology expert and dad Mike Caudill who provided tips on how to overcome the challenges of working and learning from home, while keeping networks secure. We booked a solid schedule in less than a week with most interviews being TV in top markets.
Key PR needed help promoting a free, online self-assessment that tests one's risk for COVID-19. The self-assessment, c19check.com, was developed by the agency's software client Vital in partnership with Emory Healthcare and is part of a broader effort to keep emergency rooms from being inundated with people who may not have the virus.
Within a day, we turned around a multichannel news release (MNR) and a digital broadcast distribution to drive media pickup for their video assets (including interviews with two of the doctors associated with the project as well as some screen grabs of the self-assessment). Additional outreach in the form of an audio news release or other tactics may be forthcoming.
Cox Communications worked with MultiVu to conduct a media tour discussing how people can effectively work from home by limiting practices that utilize too much bandwidth. Tech Expert Sarah Evans served as spokesperson.
We booked this satellite media tour in 3 days in specific markets and delivered a solid schedule with 75% of it being TV.
The COVID-19 pandemic is forcing all of us to pivot our business and communications plans, both long and short term. The key to moving forward is adapting to the new normal and looking for new ways to accomplish your goals. Our team is committed to working with our customers to understand their needs and find the best solutions to help execute on the vision, no matter how urgent or niche the goal. We invite you to contact us today to learn more about how we can support you in this new media landscape.
MultiVu is the strategic team at Cision dedicated to the creation and targeted distribution of creative content. Our award-winning diverse pool of industry-leading talent are extremely passionate about partnering with our clients, bringing best-in-class stories and concepts to life, and getting those stories to the audiences who want to experience them most. To start crafting your story, visit us online at www.multivu.com.