MultiVu's Top 5 Most-Viewed Blog Posts of 2017
2017 was an important year for us. Not only did we launch our revamped website, we also created the Beyond Broadcast blog - a resource chock-full of information written by our team of experts from all different areas of the business. While the website was successful, the blog was a total hit! It consistently ranked the #1 most-visited section of MultiVu.com.
The B2B and B2C communications space is one filled with massive change and competition. In order to stay ahead, you need to know how to communicate with your audience in a strategic, effective way. Our Beyond Broadcast blog is a great first step in that endeavor. Throughout 2017, we explored compelling topics such as how to maximize your comms investment; prepping talent for media tours; maximizing reach and engagement with social media; and harnessing your creative energy! Our experienced team will continue to bring you the information you need to navigate this complicated marketing and PR landscape in 2018 and beyond. You can find a full list of our blog content here: http://www.multivu.com/blog/blog.html
Without further ado, we present our top 5 most-viewed blogs of 2017.
Whether it's your first time creating a Multichannel News Release (MNR) or you're a MultiVu expert, sometimes knowing where to start with your project is the hardest part. There are many moving pieces to creating a complex project like this, and it can be overwhelming for even the most experienced communication pro.
As the way people are receiving their news has drastically changed over the past few years, social media has become a far bigger part of PR than ever before, especially when targeting certain demographics. Today, 69% of the public uses some type of social media. And as social media touches almost every aspect of our lives, marketers are looking follow their audience.
Creativity is perceived as something that can't be taught - a spontaneous and unorganized spark that can strike at any given moment. Therefore, creativity tends to be a bit messy - full of rewrites, crumpled pieces of paper, and maybe a panic attack or two.
Co-Op Media Tours are a great way to get products and services in front of the consumers without bearing the cost of a stand-alone tour. But how can brands shine when they share the spotlight with multiple partners?
MultiVu, a Cision/PR Newswire division, produces and places compelling content strategically across multiple channels globally to deliver targeted results and drive desired engagement. Created in 2002 from network news veterans and media relations professionals, MultiVu has grown into a content creation and media strategy company, leading in the broadcast communications industry. More information can be found on www.multivu.com.