Three Must-Have Solutions for Your 2021 Marcomms Plan

2020 has been an opportunity to test adaptable – and especially virtual – solutions. As we end Q4 and look ahead to a new year, it is not only important to acknowledge an entirely transformed media and communications landscape, but also to consider how our own marcomms strategies fit into that picture. Here at MultiVu, we have seen three virtual solutions emerge as the most effective, versatile, and adaptable options regardless of demographic, scale, or industry.

Virtual Live Events:

Working remotely and/or socially distanced has required more effective streams of virtual communication. Companies have increasingly relied on virtual town halls, Facebook Live streams, and webinars to connect, listen, and share with consumers and employees alike. Virtual live events are an opportunity for your leaders to give business updates, review company performance and look ahead to new goals, conduct trainings, share news – you name it. All of these efforts are critical in a year where increasing transparency is a critical leadership goal for companies. As you plan for 2021, consider looking for more opportunities to share your leaders via a live virtual event.

Virtual Media Tours (VMTs):

With high numbers of media consumption and an increase in local news viewership, media tours remain an effective tool for getting your messaging in front of the media – and thereby your audience. Media tours have proven to be beneficial with entirely remote production capabilities – without sacrificing the same breadth, scope, and quality as in-studio tours. Work with our media relations expert team to create the perfect bundle of preparing an informed spokesperson, carefully curating your message, and targeting your key audience. With this strategy, you can get your content right to your audience where they're very likely to see it – on radio and TV!

Digital Content Studio (DCS):

Digital Content Studio houses a new suite of landing page options to maximize all the capabilities of the Multichannel News Release platform in creative ways to meet your marcomms strategy where it is and take it where you want it to be. Whether looking to amplify your already existing content, develop interactive virtual experiences, build a resources hub for your internal, external, or event needs or even to localize content with global microsites, DCS is easily adaptable and customizable. With a team of industry veterans at your disposal, we can help you master the nuances of your field and leverage the most effective marcomms solution for you!

As we transition into another year, we're reflecting on how we've had to adapt this year, while still acknowledging we have more to learn we navigate the long-term impact of a changed workforce. These three solutions have emerged as catalysts for change in an unprecedented time and have helped bridge the gap in uncertainty and will continue to carry us through the unforeseen to build stable and effective strategies.

ABOUT THE EXPERT: Charlee Rae Bender

Charlee Rae Bender is a Product Marketing Assistant for MultiVu. She is currently finishing her undergraduate degrees in Communications and Sports Management at Pepperdine University. Upon graduation, she plans to move to New York and pursue a degree in sports law.