Digital Content Studio – What is it and why should I care?
Digital content is a powerful and impactful tool - especially when it comes to mastering the nuances and intricacies of the ever-evolving initiatives within PR, Comms and Marketing. Our new Digital Content Studio gives agencies and brands access to a full suite of microsite creation capabilities that enables them to quickly create, optimize, and distribute carefully curated digital content.
These eight solutions provide a streamlined approach and strategy and target common problems our clients face:
Whether using existing content or launching new digital creations like a customized landing page, content amplification is essential for driving traffic, engaging with consumers, and generating revenue. If you’re looking for 50,000 guaranteed pageviews or 120,000 impressions via Premium Publisher Advertising, our team knows how to bring attention to your distinct voice.
Video is still king, and for clients who are adept at telling their stories through video, this is a great package for you. Build a landing page showcasing your video with closed captioning and maximize SEO with 5k guaranteed page views. Our media relations experts can add media pitching to your package, or we can amplify video views. We have a unique array of options available for effective video promotion.
Prepping for a virtual trade show or conference? We can develop a landing page or virtual resource hub to host assets and announcements related to your event. Include a lead generation form to capture interest using lead generation forms from your marketing automation software (or we can build one for you), and then send an email marketing campaign to opt-in subscribers to give them updates from your event.
We can build out-of-the-box creative solutions such as quizzes, solution finders, lookbooks, and interactive whitepapers. These digital content solutions are interactive by nature and engage with consumers in a way that grabs their attention and allows them to fully invest in the message you want to share. Interactive experiences can be embedded into an existing site or landing page, or you can let it stand on its own and supplement it with a robust content amplification package.
When you only want to hit members of the media with your news, this is the package for you. Build a landing page and password-protect it to allow for embargoed content, then distribute using media advisories (MAVs) and other journalist-only distributions.
A Communications Hub is a customizable and updatable package that caters to longer-term Internal and External comms needs. Use this package when you have a campaign with multiple stages (e.g. month-long celebration/awareness campaigns, sweepstakes, etc.).
For clients looking to maximize their global presence and reach audiences on an international scale, our global microsite is a useful tool with the potential for up to 10 localized language pages. Utilizing Cision PR Newswire’s World General Media newsline, including an unlimited word count and publicizing an image on the Reuters sign in Times Square, this solution provides the space and scope to say exactly what you need to say to a global audience.
Multichannel News Release
Last, but certainly not least, we have our classic Multichannel News Release (MNR). This solution is easily tailored to fit your specific needs while also acting as a strong asset to supplement a media tour or social campaign. This digital strategy brings together owned, earned, and paid distribution to reach the right audience or find a new one. This solution targets journalists through press release distribution to US1, guarantees 10,000 pageviews through display ads, and can include posting to the Reuters sign in Times Square.
Don’t see what you’re looking for in our options? Let’s talk! These are meant as a conversation starter; we can customize a solution to specifically meet your needs.
ABOUT THE EXPERT: Charlee Rae Bender
Charlee Rae Bender is a Product Marketing Assistant for MultiVu. She is currently finishing her undergraduate degrees in Communications and Sports Management at Pepperdine University. Upon graduation, she plans to move to New York and pursue a degree in sports law.
MultiVu is the strategic team at Cision dedicated to the creation and targeted distribution of creative content. Our award-winning diverse pool of industry-leading talent are extremely passionate about partnering with our clients, bringing best-in-class stories and concepts to life, and getting those stories to the audiences who want to experience them most. To start crafting your story, visit us online at www.multivu.com.